Imagine a world without words …no Beyonce’s All the Single Ladies, no State of Origin commentary, no Dan Brown books, it would be goodbye to mummy bloggers, the 7pm Project would be cactus, no Sex-and-the-City-style chinwag over cocktails and – wait for it – there would be no internet, let alone Facebook and hashtags! #ohmygod

It would be a catastrophe!

Words are a key form of communication and, I believe, the single most important tool when it comes to your business. What else do you use as frequently as words when it comes to your website, email, social media platforms, business proposals, meetings, presentations, sales collateral, advertising, and podcasts?

It really boils down to one thing: words equal content – and every business uses content in some capacity.

So how are you going to stand out from the crowd?

The answer is quality content. A truer word has never been spoken since Bill Gates coined the catchphrase “content is king” way back in 1996.

Great content should be unique and useful to the readers whether it is a website, newspaper article, blog or social media update. It will always win in the end. I have always been of the conclusion that it’s worth the extra effort and for me, writing has always been about quality, credibility, and consistency.

Consistently good copy with and credible facts and sources is the only way to shine.