Welcome to The Wow Words Blog!
Hi! I’m Elizabeth Campbell, I’m the Word Stylist, owner and founder of EC Writing Services and a professional content writer.
I have more than 20 years’ experience as a journalist, feature writer, editor and online content writer and creator, with the added bonus of managing an in-house team of writers and off-site contractors.
For online content writing tips and tricks, check back here every week. If you would like to know more about how EC Writing Services can help you leave a lasting impression through the beauty of words or please feel free to contact us.
Liz x
Strive not to be a success, but rather to be of value – Albert Einstein
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Confession: I never knew planning your blog content was important and I didn’t plan mine until recently! That’s a true fact. I didn’t know…
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Is your content writing success online determined by these 7 deadly sins? One that’s important, that I have mentioned in so many words, is…
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Want to know how to come up with content ideas that get results? So do thousands of other business owners, so read this now!…
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Content writing CHECKLIST: I know you can write – you’ve told me. You may not be a professional writer or even a very good…
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Content not working any more? Ooh, you’ve got a major problem on your hands if this is you. Why? Because in case you haven’t…
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I’ve been learning how to make Instagram reels .. and OMG I don’t think I’ve ever hated anything more! Now, I could tell you…
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The more you get done each day, the more success you can experience and you will have more free time, too. Time always seems…
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Yes, you read that right, it’s not clickbait, I promise! You can write your content in one minute or less. But there is a…
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I recently ran a live webinar called Content 2 Cash, where I shared tips to help business owners generate more leads and inquiries to…
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What do clubhouse, blogging, and Emotional Freedom Techniques (EFT or tapping for short) have in common? A lot by the look of things from…
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Let me ask you a question … Do you think of your online content as money in the bank? Or is it a huge…
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CONFESSION: You may not know this about me but I love AC/DC. Huge fan! I love rocking out in my living room to Shook…
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Truth bomb: Your online presence and profile are not about your content. Whattt? Ok, it’s a little bit about your content. But a lot…
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LIMITING CONTENT BELIEFS: I have trouble coming up with ideas. I just have nothing to write about! I have nothing to say! Have you…
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I think I just get in my own way …Said every business owner ever! I hear or read this in email replies all too…
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Content writing fact: Any business owner can create content – but not all content has the same effect on a reader. If you want…
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What do content writing, freedom and a bike have in common? Let me explain. I bought a bike recently – and hated it! I…
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What I loved and learned about 2020 …I know there are a lot of posts with wins and lessons at the moment – and…
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But I don’t want to be annoying … people will think I’m annoying … putting out regular content will be annoying for people on…
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Oh, the question of the year … are you playing small with your content? We’ve all been there in one respect or another. Knowing…
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Did you know there are four types of online content you need to publish to build trust, stand out, create an impact, get results,…
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Ok, let’s talk about your content fear when it comes to putting yourself out there online and writing content with real impact and wow…
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There’s a lot of obstacles when it comes to any business … and you don’t need content to be another struggle. But we have…
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Confession – I’ve made huge content writing mistakes that have cost me thousands of dollars! I know, shock and horror! In this blog, I’m…
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Travel is the only thing you buy that makes you richer – Anon I’ve been giving this a lot of thought lately since we…
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Australia – We are truly blessed to call this big, wide stretch of land home and to experience its wonders. For most of September…
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Should you use SEO or focus on Social Media Marketing? The answer may surprise you … It’s both! Some businesses will choose to focus…
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You are who Google says you are … Do you agree or disagree with this statement? Learning the best ways you can make those…
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I know you are probably working hard to make your website content rank highly and get to page one of Google (after all, that’s…
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The best way to create a great experience that leads to more paying customers is to develop a relationship with your online visitors built…
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“The essence of strategy is choosing what not to do.” – Michael Porter, EducatorDo you want more eyes on your content? More leads and…
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“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff…
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“It’s not the best content that wins. It’s the best-promoted content that wins.” – Andy Crestodina, OrbitmediaQUESTION: What does your content promotion plan look…
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“Writing is the only thing that when I do it, I don’t feel I should be doing something else.” – Gloria Steinem, WriterBusiness owners!…
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“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston Churchill. Success – everyone wants it but…
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Even if you’re happy with the current number of sales you’re making, there are always ways to increase your bottom line – yes, even…
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“Procrastination is the thief of time” – Charles Dickens, Author That clock on your wall might stop ticking, but we all know time doesn’t…
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“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson, Actor Ever since the…
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“The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside,…
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The COVD-19 pandemic has been a massive disruption to lives, businesses and economies around the world. That’s no secret. And while we might be…
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“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” This is a great question…
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“What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great…
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How do you get better at content writing? Up your game. Here are the areas all business owners need to nail to create and…
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Did you know that there are four types of posts that you need to be putting out there online? This is especially important when…
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It’s that time of the week {again} … content time, but instead of being excited and energetic about it, you find yourself worrying instead. …
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It’s my birthday today! And I’m 40 {I know, I know, I don’t look a day over, 39}. Forty – wow! I feel like…
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As a small business owner – whether you are just starting out or you’re a seasoned professional – your content needs to work for…
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“Without promotion, something terrible happens… nothing!” – P. T. Barnum Oh, the joy, when content is written, proofread, ready, and scheduled. Do you feel like…
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Stand out from the crowd. Be different and unique. Shine in the spotlight. They say. Do you feel like sometimes it is easier said…
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DID YOU KNOW: The Content Marketing Institute says content is one of the most effective ways to promote a business. Almost half of all marketers plan to…
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Riddle me this: What are you doing to leave a legacy behind? How are you helping the world with your business? What is your…
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“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry What does your business plan have to do with your content…
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“The flower that blooms in adversity is the rarest and most beautiful of all.”― Walt Disney Yes, a lot is going on right now and,…
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“The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.” – Erich Fromm,…
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Content writing overhaul: It’s time to put your content first! In these current times, there will be (and has already been) a flurry of…
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Well, hasn’t 2020 thrown some curveballs? If you find yourself in a position where you need to update and overhaul your content, your message…
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“Awareness + Approach + Action = confidence and results” This is so prevalent right now with the crisis we find ourselves in and to…
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“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose Now that the internet…
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How to develop a growth mindset in all areas of your life – even your marketing and content! Have you ever noticed how some…
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Content not converting. How annoying! If you ever asked yourself this question, I’ve got the answers for you here: No strategy or planNo style…
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“I’m stuck and I don’t know what to do with my content!” – modern business owner, worldwide No one likes to feel stuck –…
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My personal formula to content writing success Fact: Lead generation is one of the most important areas of your business and it’s also the…
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Boring does not equal new clients, my friends. So if you said yes, here are 10 profit-driven content writing tips you can start using…
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Content mistake: No organisation. If your content is unorganised it means you are wasting time and money. How annoying is it when: A –…
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“A recipe has no soul. You, as the cook, must bring soul to the recipe.” – Thomas Keller, Sophisticated Gourmet The same can be…
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Give your words the Hollywood-movie feel with these secret tricks Unforgettable, that’s what you are. Like the lyrics from the famous Nat King Cole…
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Before you can do that … there are 3 areas you need to know how to nail. This blog outlines them and what to…
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Before the confetti even hits the ground, most people around the world will fail at this one thing… New Year’s Resolutions! I gave up…
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CHRISTMAS STORYTIME: We’ve just come back from a week of family fun on our annual Christmas holiday. We had Christmas in Cairns a week…
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This time of year can get really overwhelming because there is so much to do before the big day. I know, I feel it…
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QUESTION: If you had the confidence to try your hand at any type of content, what would you do? Blog? Podcast? Videos? Online course?…
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Thinking about doing something different with your content in 2020? Check out 10 content ideas guaranteed to raise your profile. A word of advice,…
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Planning your 2020 content: When you’re planning and writing your content, there’s one very easy rule that many business owners overlook. The KISS Rule….
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BUSINESS QUESTION: What are the top 5 content writing trouble areas that business owners when it comes to content? STRATEGY: Not knowing how to…
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So it’s that time of year again when planning is all the rage for the new year. Big hopes. Dreams and aspirations. Time spent…
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Ooh, this is good one. Too many times I am asked: “but why don’t I get engagement, why aren’t people taking action, why aren’t…
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Content.It’s not going anywhere any time soon and if you’ve been trying to write content but it’s just not enticing your ideal customers to engage, click…
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This week on the blog – I have a challenge for you… Committing to quality content! You can commit to content easily every day…
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Ideas. They are a massive part of creating content. As a business owner who writes your own content, you generally have one of two…
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QUESTION: When was the last time you had a really great conversation with someone – online or offline? We were at Carnarvon Gorge, Queensland,…
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You can do it in the car. You can do it at the gym. You can do it on a plane. You can do…
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In this day and age it’s getting harder and harder to stand out, be different online and become a successful business owner. There’s a…
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Write drunk, edit sober! One very famous writer once proclaimed this. Hemingway, the master, certainly had his quirks. I tried it once, writing drunk,…
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“Getting a quality website is not an expense, but rather an investment.” ― Dr. Christopher Dayagdag, Technopreneur Your website needs Wow Words™. Period! If you’ve read…
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FACT: Writing amazing content doesn’t need to be hard or complicated, but it does take patience, practice and honing your skills. It’s like anything….
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Content writing journey – Wow Factor level The Content Journey … it’s an exciting one. If you have been following along with our latest…
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Content writing journey – Transform level Transformation: A complete change in the appearance or character of something or someone, especially so that thing or…
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Content writing journey – Making Progress level Progress is defined by the Cambridge Dictionary as: Forward or onward movement towards a destination. And that’s…
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Content writing journey – Get Started level Welcome to the Get Started level – this is an awesome level to be on (but you…
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Content writing journey – DISCOVER level Just like everything fun in life and business – there’s often a journey before you reach that magical…
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Content … it’s an almighty beast and it can be hard to tame if you don’t crack the whip sometimes! Content actually comes down…
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Shock. I wrote a social post on my business Facebook page that went a bit nuts this week. Lots of engagement, lots of comments…
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“Google will know that you are hungry for sushi before you do.” – Ben Kunz, digital strategist And that’s why you need a website…
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How to write content that rocks … check in with these simple questions below after you write a piece. This is a checklist we…
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One of the easiest ways to elevate your online marketing is to ensure that your landing page is top-notch. Landing pages have one job…
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I’ve been reflecting on my life and running my business this past week – birthdays seem that do that to you, don’t you think?…
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Words are a lens to focus one’s mind. – Ayn Rand,writer and philosopher It’s my birthday next week and every year, I take a…
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Business content writing: Does this sound familiar to you? Perhaps it rings a bell? You’re scrolling through social media consuming online content like crazy,…
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I was recently asked … “how do I get my new product out there?” by a business owner who hasn’t yet nailed online content…
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DID YOU KNOW: The word ‘strengths’ is the longest word in theEnglish language with just one vowel I love sharing these fun facts with…
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Marketing. There are so many things you can do, and so many people telling you do this, do that, try this, try that. But…
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Have you ever wondered why your emails end up as junk or spam and don’t make it to the person at the end other?…
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Question: How do you really get more engagement online? Hi! I’m Elizabeth Campbell. I’ve been business for 5 years – online content writing and…
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We have to talk about something serious for moment … your online content? How’s it going for you? If you have an interest in…
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“Everything must be made as simple as possible. But not simpler.” ― Albert Einstein Amen, to that Albert! Guys, first thing’s first: there’s a Part…
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“Your goal should be to own quality time in your customer’s inbox.” – TPLDrew. Isn’t this a great online content idea?! But how exactly…
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Start a business, they say. It will be easy, they say. Actually, does anyone ever say that?! People I speak with make comments like…
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Amazing content is as important to a business’s brand and even personal brand as Jimmy Choo is to heels! As thought leaders, content creators,…
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You won’t believe the buzz I’ve been hearing lately … that content just seems like hard work! And then you may wonder, do I…
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If you own an established business or if you are a professional who wants to start a business, sharing your worth and your value…
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TRUE FACT: Content is still king (or queen) and its creation and distribution has become critical in any small business. And that means you…
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Content love: Writing content can be such an emotional activity that a lot of content creators find it difficult to let go of their…
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It’s that content plan and planning time of year, isn’t it!? And yet, there are some busy business owners who haven’t quite done theirs…
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Marie Kon your content: Marie Kondo … where did this powerhouse come from? Have you been watching her show on Netflix? Just in case…
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Do you regularly sit down to write a social media post without having a PLAN of attack? When you do this, you may sit…
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Engagement – the bane of your social media existence… at least that’s what they tell me! If you want more interaction, read on! My…
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I have a confession… Every now and then I get lax with my content… I can’t be bothered being on social media, it takes…
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Five days of purposeful fun – that’s FREE! So, you’re a business owner who’s got a good thing going, but something is missing? You figure…
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Confidence. Let’s talk about your content confidence. Hands up, have you ever felt on the lesser side of confident when it comes to your…
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Smart phones and social media expand our universe. We can connect with others or collect information easier and faster than ever. – Daniel Goleman,…
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It’s one of the biggest problems that I find people have. The thing they say to me is, “my social media is just not…
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I went to see the new *Queen* movie on the weekend – and thoroughly loved it! I haven’t stopped playing Queen or stalking Freddy…
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Going into 2019 … I have a question for you: What do you want? That is for your business and your content? For the…
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As I sit here writing to you, I’m about to take some holidays! And I’m so excited because 1). For the first time ever…
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FAST FACT: Getting started is the hardest thing. It’s the biggest content marketing hurdle facing most small businesses. If you’re a small business owner new to…
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Social media – the beast that needs to be tamed by business owners all over the planet! If social media is the bane of…
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LIZ LOVE STORY: I’m not sure if you knew this about me (before The Divorce Diary came out earlier this year!), but I was…
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If there’s one thing I know about getting engagement on social media it is that you must build a connection and a relationship first…
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I love learning anything I possibly can … at the present moment I’m doing three courses and just attended Tony Robbins’ Unleash the Power…
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To attract your ideal customers – (I call these your business besties; you know, the ones who love you, pay their bills on time,…
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If there is one thing I’ve learned in business, it’s that you need to find ways to promote your business and get people talking…
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My business story: This has been a journey I’ve wanted to share for at least three years, when my divorce came through, but I…
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Calling all actions! Let me ask you a question … do you put a call to action on your content? And is it the…
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DIVORCE BOOK … Today, as we put the final touches on the cover of my new book, The Divorce Diary, I’m truly reminded how…
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Did you know: Businesses that prioritise blogging are 13x more likely to achieve a positive ROI on their efforts. (State of Inbound) Content. It…
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Once upon a time there as a business person who was trying so hard (compromising time with their family and friends and working around…
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DEFINITION of repurposing: The use of something for a purpose other than its original intended used. Repurposing an item can be done by modifying it…
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FUN FACT: I’ve been in business almost 5 years … July 1 is the big birthday! And while it can be a struggle some…
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DID YOU KNOW: eLearning was worth around $165 billion USD in 2015 and is now expected to exceed $240 billion by 2023. (learningnews.com) AND It is…
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Oh, the roller coaster ride that is small business…amazing one day and … well you know … blah the next! As part of my…
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In business there’s a lot of hits and a lot of misses on the road to success … and just when you think you…
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My stomach has been flipping out lately…do you ever get that? Over the years of content writing, courses, divorce, clients, business growth, relationships and…
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Running a business is easy if you’re Harvey Specter! Hi, my name is Liz Campbell, I love dogs, running a business, caramel lattes, oh,…
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Roberta: “Wow Liz, I’ve be watching your online profile and want to know what you’re doing. You’re everywhere. Liz: Yes, it certainly feels like…
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BLOG OVERVIEW: The reasons why I’ve decided to close my content writing agency and focus solo on Wow School! Check it out … AG:…
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What NOT to do when hiring new team members *Struggle street story alert* It truly is amazing what happens when you have the right…
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Back in the day, famous people were usually known for being movie stars, performing artists, politicians, inventors and business people. But the rise of…
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Does the term “search engine optimisation” <SEO> freak you out? Don’t worry, you’re not alone. It used to scare the absolute bejesus out of…
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Email marketing is the lifeblood of most, if not all, small businesses. Wouldn’t you agree? If you don’t, I’d love to hear why so…
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Today there are millions of blogs on the internet, and most major companies have a blog to inform readers about their products and services….
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OMG, Janja is real person? I have been saying it for more than 12 months, but people are still surprised to learn that my business…
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Hi, I’m Liz and I’m The Word Stylist. I work with style-conscious businesses who want to look good online through WOW words. What’s a Word…
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A woman asked me the other day, “Why do you crew for events? Doesn’t that make you less authoritative and less of an expert…
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“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you…
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Can I tell you a little story? You may not know that I also run WOW School, aka the International School of Wow Words….
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I present blogging workshops around Australia. You can find out when I’m in your city, by clicking here.
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NEWS FLASH: Something exciting happened over the summer holiday break … I devised a website plan and got a new website! I’m just putting…
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Follow my blog with Bloglovin Hands up who blogs!? Hands up if you’re a who know you should blog you suffer these blogging problems……
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FOLLOW THESE STEPS: Here are my best blogging hacks so you can write online content that connects, converts and kicks your business up a…
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Follow my blog with Bloglovin Elizabeth Campbell, The Word Stylist, is a contributor for Get it Magazine. Here she shares her grand plan for…
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Follow my blog with Bloglovin Blogging can change your life in so many ways. Let me tell you how it’s changed my life. <Hashtag…
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Follow my blog with Bloglovin I am fortunate to be in a family of like-minded entrepreneurs who are each running a business. We bounce…
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Follow my blog with Bloglovin I talk to a lot of business owners … and I mean a lot. I share a lot of…
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Question: Are you among the 50 per cent of business owners who don’t have a website? Did you know you’re letting tens of thousands…
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Fast fact: Tinder is not just used to find NSA and FWB (you can look those up!) … or your one true love like…
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I was interviewed by Media Shower recently about writing words on the web and how you actually do it and why it’s just as…
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Did you know your About Us page is one of the most visited pages on your website? It’s actually second in line after your…
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A few years ago I was on the verge of a mental breakdown. I was probably one cappuccino away. I was stressed to the eyeballs,…
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Follow my blog with Bloglovin Say what? I know what you are thinking, “you did what, Liz?”. I know, right. Let me rephrase that headline…I…
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This post about content writing tips first appeared on Tweak Your Biz where Elizabeth Campbell is a regular contributor. Tweak Your Biz is a business…
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Follow my blog with Bloglovin Is your content in serious need of a word style makeover? Don’t worry, here’s my hot tip: Consider this a…
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It’s easy to forget what we do in our businesses that can make such a difference in our personal lives. This year I want…
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Follow my blog with Bloglovin As seen on FlyingSolo.com.au where Elizabeth Campbell is a regular contributor. Here she find out that running events is…
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DID YOU KNOW: About 50 per cent of small businesses don’t have a website? I know, I couldn’t believe that either when I read…
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As first seen on Smallville, where The Word Stylist Elizabeth Campbell am a regular contributor on all things to do with small business and…
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This is a recent post I wrote on getting more sale in business for Flying Solo, of which I am a regular contributor. It’s a great…
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BLOGGING TIP: Every word stylist needs a blog because each of you has WOW words worth sharing with the world. And you will be…
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This is a recent post I wrote on sanity in small business for Flying Solo, of which I am a regular contributor. It’s a great…
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Some of the biggest factors that affect the success of any SEO campaign reside on your actual website. The whole point of having a…
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As well as all of the on-page SEO factors that we have previously talked about, there are numerous factors off-page that impact on your…
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Achieving a place at the top of Google (and other search engines) is the goal of every website owner, including you – right? Getting…
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HOT CONTENT WRITING TIP: As a business and website owner, you want (and need!) your pages to rank highly in search engines. As we…
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These days, having a successful online business (or any business for that matter) requires having a great website. We know that, right?! Part of…
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This was a recent post I wrote on perception in business for Flying Solo, of which I am a regular contributor. It’s a great place to…
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I have a confession to make…I haven’t blogged for a few weeks. I know, slap my wrist. It goes against everything I teach you…
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Did you know: 56.52 per cent of business owners don’t know how to incorporate storytelling into their online content such as websites and blogs?…
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Only a few weeks ago, a friend and a super blogger said to me: “Liz, why are you not doing workshops? I’m so surprised…
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If your business was a famous person, who would it be? Suave and cool like Sean Connery? Entertaining and upbeat like Cameron Diaz? Young…
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DID YOU KNOW: The average business loses around 20 per cent of its customers annually by failing to attend to customer relationships. That’s the word…
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When it comes to your content, everyone has stories to tell. What are some of yours? Do you have the story about why you…
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About 67 per cent of people have a gym membership but never use it. Of those who do use theirs most people hit the…
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This is the statement that made my coffee go down the wrong way sending me into a coughing fit … making me go blue…
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As we get stuck into the new year, I’m proud to say I’ve talked with many businesses who are planning or have planned out…
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My friends – happy new year! Small business owners – including those who are sole operators – I have a very valuable piece of information for…
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For sale. Baby shoes. Never worn. It’s said to be the shortest story ever told. Compelling, don’t you think? Sad, too. It was written…
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Working with the media can sometimes be intimidating, well journos can be, until you get to know us. Gosh, even I get scared of…
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I absolutely love sharing tips and info from people I class as awesome in their field. Here are 12 successful writers and experts in…
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Being stylish means standing out. It’s about knowing who you are, what your brand stands for and how you get your message out to…
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You never get a second chance to make a first impression, right? That’s why your headline is one of the most important elements of…
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Before I go on… I’d love to share some feedback a makeup artist recently emailed me. I’d helped her with some copy advice and…
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Once you’re clear on the overall goals for your website, you also need to set goals for each page. These goals are just as…
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You know I will share anything with you when it comes to marketing, content and (my true love) writing when I know it works, right? I…
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{CONTENT WRITERS NEEDED!} EC Writing Services is growing up (it’s not my little baby any more!) and so I’m on the hunt for 3…
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Elizabeth Campbell has written the definitive book on “how to stop what you write form being boring and ineffective”. If you want people to…
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So what are these “keywords” everyone keeps talking about? A keyword is a word or phrase that you want your website to rank for in Google’s…
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“While their competition is asleep, world-class leaders are up – and they’re not watching the news or reading the paper. They are thinking, planning and practising.” –…
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Now look, this post isn’t to whine or point the finger, blame or even bad mouth. You know that’s not my style. But I…
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The world is all about social media now. Did you know there are more than 400 social media platforms – with more coming on the…
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What do business and and learning French have in common? And why it’s OK to suck at them at first… As a fitness professional,…
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Regardless of who your audience is, there’s one thing that we all relate to, and this is something you won’t find in many books on taming…
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I’m not sure if I’ve told you … I’m so excited to be speaking at the North Gold Coast Business Expo in August –…
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Having a general framework makes it super easy for you to write quickly. How do I know this? Because I send these templates to my team…
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My friendly friends, I have been getting so many inquiries about press releases (and target audience come to think of it, but that’s for…
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You know what? I’m officially giving you permission to give yourself a break. Cut yourself some slack, you know? Right this second, take a moment…
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So this blog is a bit different and it’s completely deliberate because I want to show you how writing can open up many, many…
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Everyone has a story to tell. What’s yours? Not the one that you’ve been in business for 10 years and you have a team…
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I don’t know about you, but I’m a serial learner. Learning is the new black, people! This week I want to share some of…
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One of my best partnerships came from a Botox party! True story. Granted he (let’s call him Ted) was not getting it and was…
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Many small business owners I speak with are setting their businesses up so they can work from anywhere in the world. Me too. I…
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Can you believe I just did this? I’m writing a website – it’s a big one too…about 25 pages. But I just did something…
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I often get asked about the whole Word Stylist thing…What’s a word stylist? Where did you come up with that idea? How do you…
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Reading online is hard. I know it. You know it. Or you may not. But you’ll know it when you come a big fat piece…
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Last night I was in my element. Two words: Networking and speaking. There’s nothing I love more than to be in a room full…
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I’m on deadline right now – I am every day, so there’s nothing new there. Except that I’ve felt the urge to write a…
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I have a confession. You know how I love words and writing just about more than anything in world? Well, I’m a shocking texter…
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Magazines. I don’t know a woman who doesn’t like to kick back on the weekend with a cuppa or a vino depending on the…
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So, I had a major meltdown on December 31 when I was on holiday in Bali. It started when I woke up and didn’t…
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If you are still yet to find your motivation mojo for the new year when it comes to your content writing, online presence and…
