Hi! I’m Elizabeth Campbell, I’m the Word Stylist, owner and founder of EC Writing Services and a professional content writer.
Welcome to my blog: The Wow Words Blog!
I have more than 16 years’ experience in the media as a journalist, feature writer and editor, with the added bonus of managing an in-house team of writers and off-site contractors.
For online content writing tips and tricks, check back here every week. If you would like to know more about how EC Writing Services can help you leave a lasting impression through the beauty of words or please feel free to contact us.
Thanks so much for taking the time to learn more about my one true love – writing. I am here to help you, so please let me know if you want anything in particular covered on the blog and I’ll do my best to write it for you!
Liz x
Strive not to be a success, but rather to be of value – Albert Einstein
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“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff…
“It’s not the best content that wins. It’s the best-promoted content that wins.” – Andy Crestodina, OrbitmediaQUESTION: What does your content promotion plan look…
“Writing is the only thing that when I do it, I don’t feel I should be doing something else.” – Gloria Steinem, WriterBusiness owners!…
“Success is not final; failure is not fatal: It is the courage to continue that counts.” – Winston Churchill. Success – everyone wants it but…
Even if you’re happy with the current number of sales you’re making, there are always ways to increase your bottom line – yes, even…
“Procrastination is the thief of time” – Charles Dickens, Author That clock on your wall might stop ticking, but we all know time doesn’t…
“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson, Actor Ever since the…
“The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside,…
The COVD-19 pandemic has been a massive disruption to lives, businesses and economies around the world. That’s no secret. And while we might be…
“Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?” This is a great question…
“What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great…
How do you get better at content writing? Up your game. Here are the areas all business owners need to nail to create and…
Did you know that there are four types of posts that you need to be putting out there online? This is especially important when…
It’s that time of the week {again} … content time, but instead of being excited and energetic about it, you find yourself worrying instead. …
It’s my birthday today! And I’m 40 {I know, I know, I don’t look a day over, 39}. Forty – wow! I feel like…
As a small business owner – whether you are just starting out or you’re a seasoned professional – your content needs to work for…
“Without promotion, something terrible happens… nothing!” – P. T. Barnum Oh, the joy, when content is written, proofread, ready, and scheduled. Do you feel like…
Stand out from the crowd. Be different and unique. Shine in the spotlight. They say. Do you feel like sometimes it is easier said…
DID YOU KNOW: The Content Marketing Institute says content is one of the most effective ways to promote a business. Almost half of all marketers plan to…
Riddle me this: What are you doing to leave a legacy behind? How are you helping the world with your business? What is your…
“A goal without a plan is just a wish.” ― Antoine de Saint-Exupéry What does your business plan have to do with your content…
“The flower that blooms in adversity is the rarest and most beautiful of all.”― Walt Disney Yes, a lot is going on right now and,…
“The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.” – Erich Fromm,…
Content writing overhaul: It’s time to put your content first! In these current times, there will be (and has already been) a flurry of…
Well, hasn’t 2020 thrown some curveballs? If you find yourself in a position where you need to update and overhaul your content, your message…
“Awareness + Approach + Action = confidence and results” This is so prevalent right now with the crisis we find ourselves in and to…
“Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.” – Robert Rose Now that the internet…
How to develop a growth mindset in all areas of your life – even your marketing and content! Have you ever noticed how some…
Content not converting. How annoying! If you ever asked yourself this question, I’ve got the answers for you here: No strategy or planNo style…
“I’m stuck and I don’t know what to do with my content!” – modern business owner, worldwide No one likes to feel stuck –…
My personal formula to content writing success Fact: Lead generation is one of the most important areas of your business and it’s also the…
Boring does not equal new clients, my friends. So if you said yes, here are 10 profit-driven content writing tips you can start using…
Content mistake: No organisation. If your content is unorganised it means you are wasting time and money. How annoying is it when: A –…
“A recipe has no soul. You, as the cook, must bring soul to the recipe.” – Thomas Keller, Sophisticated Gourmet The same can be…
Give your words the Hollywood-movie feel with these secret tricks Unforgettable, that’s what you are. Like the lyrics from the famous Nat King Cole…
Before you can do that … there are 3 areas you need to know how to nail. This blog outlines them and what to…
Before the confetti even hits the ground, most people around the world will fail at this one thing… New Year’s Resolutions! I gave up…
CHRISTMAS STORYTIME: We’ve just come back from a week of family fun on our annual Christmas holiday. We had Christmas in Cairns a week…
This time of year can get really overwhelming because there is so much to do before the big day. I know, I feel it…
QUESTION: If you had the confidence to try your hand at any type of content, what would you do? Blog? Podcast? Videos? Online course?…
Thinking about doing something different with your content in 2020? Check out 10 content ideas guaranteed to raise your profile. A word of advice,…
Planning your 2020 content: When you’re planning and writing your content, there’s one very easy rule that many business owners overlook. The KISS Rule….
BUSINESS QUESTION: What are the top 5 content writing trouble areas that business owners when it comes to content? STRATEGY: Not knowing how to…
So it’s that time of year again when planning is all the rage for the new year. Big hopes. Dreams and aspirations. Time spent…
Ooh, this is good one. Too many times I am asked: “but why don’t I get engagement, why aren’t people taking action, why aren’t…
Content.It’s not going anywhere any time soon and if you’ve been trying to write content but it’s just not enticing your ideal customers to engage, click…
This week on the blog – I have a challenge for you… Committing to quality content! You can commit to content easily every day…
Ideas. They are a massive part of creating content. As a business owner who writes your own content, you generally have one of two…
QUESTION: When was the last time you had a really great conversation with someone – online or offline? We were at Carnarvon Gorge, Queensland,…
You can do it in the car. You can do it at the gym. You can do it on a plane. You can do…
In this day and age it’s getting harder and harder to stand out, be different online and become a successful business owner. There’s a…
Write drunk, edit sober! One very famous writer once proclaimed this. Hemingway, the master, certainly had his quirks. I tried it once, writing drunk,…
“Getting a quality website is not an expense, but rather an investment.” ― Dr. Christopher Dayagdag, Technopreneur Your website needs Wow Words™. Period! If you’ve read…
FACT: Writing amazing content doesn’t need to be hard or complicated, but it does take patience, practice and honing your skills. It’s like anything….
Content writing journey – Wow Factor level The Content Journey … it’s an exciting one. If you have been following along with our latest…
Content writing journey – Transform level Transformation: A complete change in the appearance or character of something or someone, especially so that thing or…
Content writing journey – Making Progress level Progress is defined by the Cambridge Dictionary as: Forward or onward movement towards a destination. And that’s…
Content writing journey – Get Started level Welcome to the Get Started level – this is an awesome level to be on (but you…
Content writing journey – DISCOVER level Just like everything fun in life and business – there’s often a journey before you reach that magical…
Content … it’s an almighty beast and it can be hard to tame if you don’t crack the whip sometimes! Content actually comes down…
Shock. I wrote a social post on my business Facebook page that went a bit nuts this week. Lots of engagement, lots of comments…
“Google will know that you are hungry for sushi before you do.” – Ben Kunz, digital strategist And that’s why you need a website…
How to write content that rocks … check in with these simple questions below after you write a piece. This is a checklist we…
One of the easiest ways to elevate your online marketing is to ensure that your landing page is top-notch. Landing pages have one job…
I’ve been reflecting on my life and running my business this past week – birthdays seem that do that to you, don’t you think?…
Words are a lens to focus one’s mind. – Ayn Rand,writer and philosopher It’s my birthday next week and every year, I take a…
Business content writing: Does this sound familiar to you? Perhaps it rings a bell? You’re scrolling through social media consuming online content like crazy,…
I was recently asked … “how do I get my new product out there?” by a business owner who hasn’t yet nailed online content…
DID YOU KNOW: The word ‘strengths’ is the longest word in theEnglish language with just one vowel I love sharing these fun facts with…
Marketing. There are so many things you can do, and so many people telling you do this, do that, try this, try that. But…
Have you ever wondered why your emails end up as junk or spam and don’t make it to the person at the end other?…
Question: How do you really get more engagement online? Hi! I’m Elizabeth Campbell. I’ve been business for 5 years – online content writing and…
We have to talk about something serious for moment … your online content? How’s it going for you? If you have an interest in…
“Everything must be made as simple as possible. But not simpler.” ― Albert Einstein Amen, to that Albert! Guys, first thing’s first: there’s a Part…
“Your goal should be to own quality time in your customer’s inbox.” – TPLDrew. Isn’t this a great online content idea?! But how exactly…
Start a business, they say. It will be easy, they say. Actually, does anyone ever say that?! People I speak with make comments like…
Amazing content is as important to a business’s brand and even personal brand as Jimmy Choo is to heels! As thought leaders, content creators,…
You won’t believe the buzz I’ve been hearing lately … that content just seems like hard work! And then you may wonder, do I…
If you own an established business or if you are a professional who wants to start a business, sharing your worth and your value…
TRUE FACT: Content is still king (or queen) and its creation and distribution has become critical in any small business. And that means you…
Content love: Writing content can be such an emotional activity that a lot of content creators find it difficult to let go of their…
It’s that content plan and planning time of year, isn’t it!? And yet, there are some busy business owners who haven’t quite done theirs…
Marie Kon your content: Marie Kondo … where did this powerhouse come from? Have you been watching her show on Netflix? Just in case…
Do you regularly sit down to write a social media post without having a PLAN of attack? When you do this, you may sit…
Engagement – the bane of your social media existence… at least that’s what they tell me! If you want more interaction, read on! My…
I have a confession… Every now and then I get lax with my content… I can’t be bothered being on social media, it takes…
Five days of purposeful fun – that’s FREE! So, you’re a business owner who’s got a good thing going, but something is missing? You figure…
Confidence. Let’s talk about your content confidence. Hands up, have you ever felt on the lesser side of confident when it comes to your…
Smart phones and social media expand our universe. We can connect with others or collect information easier and faster than ever. – Daniel Goleman,…
It’s one of the biggest problems that I find people have. The thing they say to me is, “my social media is just not…
I went to see the new *Queen* movie on the weekend – and thoroughly loved it! I haven’t stopped playing Queen or stalking Freddy…
Going into 2019 … I have a question for you: What do you want? That is for your business and your content? For the…
As I sit here writing to you, I’m about to take some holidays! And I’m so excited because 1). For the first time…
FAST FACT: Getting started is the hardest thing. It’s the biggest content marketing hurdle facing most small businesses. If you’re a small business owner new…
Social media – the beast that needs to be tamed by business owners all over the planet! If social media is the bane of…
LIZ LOVE STORY: I’m not sure if you knew this about me (before The Divorce Diary came out earlier this year!), but I was…
If there’s one thing I know about getting engagement on social media it is that you must build a connection and a relationship first…
I love learning anything I possibly can … at the present moment I’m doing three courses and just attended Tony Robbins’ Unleash the Power…
To attract your ideal customers – (I call these your business besties; you know, the ones who love you, pay their bills on time,…
If there is one thing I’ve learned in business, it’s that you need to find ways to promote your business and get people talking…
My business story: This has been a journey I’ve wanted to share for at least three years, when my divorce came through, but I…
Calling all actions! Let me ask you a question … do you put a call to action on your content? And is it the…
DIVORCE BOOK … Today, as we put the final touches on the cover of my new book, The Divorce Diary, I’m truly reminded how…
Did you know: Businesses that prioritise blogging are 13x more likely to achieve a positive ROI on their efforts. (State of Inbound) Content….
Once upon a time there as a business person who was trying so hard (compromising time with their family and friends and working around…
DEFINITION of repurposing: The use of something for a purpose other than its original intended used. Repurposing an item can be done by modifying it…
FUN FACT: I’ve been in business almost 5 years … July 1 is the big birthday! And while it can be a struggle some…
DID YOU KNOW: eLearning was worth around $165 billion USD in 2015 and is now expected to exceed $240 billion by 2023. (learningnews.com) AND It…
Oh, the roller coaster ride that is small business…amazing one day and … well you know … blah the next! As part of my…
In business there’s a lot of hits and a lot of misses on the road to success … and just when you think you…
My stomach has been flipping out lately…do you ever get that? Over the years of content writing, courses, divorce, clients, business growth, relationships and…
Running a business is easy if you’re Harvey Specter! Hi, my name is Liz Campbell, I love dogs, running a business, caramel lattes, oh,…
Roberta: “Wow Liz, I’ve be watching your online profile and want to know what you’re doing. You’re everywhere. Liz: Yes, it certainly feels like…
BLOG OVERVIEW: The reasons why I’ve decided to close my content writing agency and focus solo on Wow School! Check it out … AG:…
What NOT to do when hiring new team members *Struggle street story alert* It truly is amazing what happens when you have the right…
Back in the day, famous people were usually known for being movie stars, performing artists, politicians, inventors and business people. But the rise of…
Does the term “search engine optimisation” <SEO> freak you out? Don’t worry, you’re not alone. It used to scare the absolute bejesus out of…
Email marketing is the lifeblood of most, if not all, small businesses. Wouldn’t you agree? If you don’t, I’d love to hear why so…
Today there are millions of blogs on the internet, and most major companies have a blog to inform readers about their products and services….
OMG, Janja is real person? I have been saying it for more than 12 months, but people are still surprised to learn that my business…
Hi, I’m Liz and I’m The Word Stylist. I work with style-conscious businesses who want to look good online through WOW words. What’s a Word…
A woman asked me the other day, “Why do you crew for events? Doesn’t that make you less authoritative and less of an expert…
“Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you…
Can I tell you a little story? You may not know that I also run WOW School, aka the International School of Wow Words….
I present blogging workshops around Australia. You can find out when I’m in your city, by clicking here.
NEWS FLASH: Something exciting happened over the summer holiday break … I devised a website plan and got a new website! I’m just putting…
Follow my blog with Bloglovin Hands up who blogs!? Hands up if you’re a who know you should blog you suffer these blogging problems……
FOLLOW THESE STEPS: Here are my best blogging hacks so you can write online content that connects, converts and kicks your business up a…
Follow my blog with Bloglovin Elizabeth Campbell, The Word Stylist, is a contributor for Get it Magazine. Here she shares her grand plan for…
Follow my blog with Bloglovin Blogging can change your life in so many ways. Let me tell you how it’s changed my life. <Hashtag…
Follow my blog with Bloglovin I am fortunate to be in a family of like-minded entrepreneurs who are each running a business. We bounce…
Follow my blog with Bloglovin I talk to a lot of business owners … and I mean a lot. I share a lot of…
Question: Are you among the 50 per cent of business owners who don’t have a website? Did you know you’re letting tens of thousands…
Fast fact: Tinder is not just used to find NSA and FWB (you can look those up!) … or your one true love like…
I was interviewed by Media Shower recently about writing words on the web and how you actually do it and why it’s just as…
Did you know your About Us page is one of the most visited pages on your website? It’s actually second in line after your…
A few years ago I was on the verge of a mental breakdown. I was probably one cappuccino away. I was stressed to the eyeballs,…
Follow my blog with Bloglovin Say what? I know what you are thinking, “you did what, Liz?”. I know, right. Let me rephrase that headline…I…
This post about content writing tips first appeared on Tweak Your Biz where Elizabeth Campbell is a regular contributor. Tweak Your Biz is a business…
Follow my blog with Bloglovin Is your content in serious need of a word style makeover? Don’t worry, here’s my hot tip: Consider this a…
It’s easy to forget what we do in our businesses that can make such a difference in our personal lives. This year I want…
Follow my blog with Bloglovin As seen on FlyingSolo.com.au where Elizabeth Campbell is a regular contributor. Here she find out that running events is…
DID YOU KNOW: About 50 per cent of small businesses don’t have a website? I know, I couldn’t believe that either when I read…
As first seen on Smallville, where The Word Stylist Elizabeth Campbell am a regular contributor on all things to do with small business and…
This is a recent post I wrote on getting more sale in business for Flying Solo, of which I am a regular contributor. It’s a great…
BLOGGING TIP: Every word stylist needs a blog because each of you has WOW words worth sharing with the world. And you will be…
This is a recent post I wrote on sanity in small business for Flying Solo, of which I am a regular contributor. It’s a great…
Some of the biggest factors that affect the success of any SEO campaign reside on your actual website. The whole point of having a…
As well as all of the on-page SEO factors that we have previously talked about, there are numerous factors off-page that impact on your…
Achieving a place at the top of Google (and other search engines) is the goal of every website owner, including you – right? Getting…
HOT CONTENT WRITING TIP: As a business and website owner, you want (and need!) your pages to rank highly in search engines. As we…
These days, having a successful online business (or any business for that matter) requires having a great website. We know that, right?! Part of…
This was a recent post I wrote on perception in business for Flying Solo, of which I am a regular contributor. It’s a great place to…
I have a confession to make…I haven’t blogged for a few weeks. I know, slap my wrist. It goes against everything I teach you…
Did you know: 56.52 per cent of business owners don’t know how to incorporate storytelling into their online content such as websites and blogs?…
Only a few weeks ago, a friend and a super blogger said to me: “Liz, why are you not doing workshops? I’m so surprised…
If your business was a famous person, who would it be? Suave and cool like Sean Connery? Entertaining and upbeat like Cameron Diaz? Young…
DID YOU KNOW: The average business loses around 20 per cent of its customers annually by failing to attend to customer relationships. That’s the word…
When it comes to your content, everyone has stories to tell. What are some of yours? Do you have the story about why you…
About 67 per cent of people have a gym membership but never use it. Of those who do use theirs most people hit the…
This is the statement that made my coffee go down the wrong way sending me into a coughing fit … making me go blue…
As we get stuck into the new year, I’m proud to say I’ve talked with many businesses who are planning or have planned out…
My friends – happy new year! Small business owners – including those who are sole operators – I have a very valuable piece of information for…
For sale. Baby shoes. Never worn. It’s said to be the shortest story ever told. Compelling, don’t you think? Sad, too. It was written…
Working with the media can sometimes be intimidating, well journos can be, until you get to know us. Gosh, even I get scared of…
I absolutely love sharing tips and info from people I class as awesome in their field. Here are 12 successful writers and experts in…
Being stylish means standing out. It’s about knowing who you are, what your brand stands for and how you get your message out to…
You never get a second chance to make a first impression, right? That’s why your headline is one of the most important elements of…
Before I go on… I’d love to share some feedback a makeup artist recently emailed me. I’d helped her with some copy advice and…
Once you’re clear on the overall goals for your website, you also need to set goals for each page. These goals are just as…
You know I will share anything with you when it comes to marketing, content and (my true love) writing when I know it works, right? I…
{CONTENT WRITERS NEEDED!} EC Writing Services is growing up (it’s not my little baby any more!) and so I’m on the hunt for 3…
Elizabeth Campbell has written the definitive book on “how to stop what you write form being boring and ineffective”. If you want people to…
So what are these “keywords” everyone keeps talking about? A keyword is a word or phrase that you want your website to rank for in Google’s…
“While their competition is asleep, world-class leaders are up – and they’re not watching the news or reading the paper. They are thinking, planning and practising.” –…
Now look, this post isn’t to whine or point the finger, blame or even bad mouth. You know that’s not my style. But I…
The world is all about social media now. Did you know there are more than 400 social media platforms – with more coming on the…
What do business and and learning French have in common? And why it’s OK to suck at them at first… As a fitness professional,…
Regardless of who your audience is, there’s one thing that we all relate to, and this is something you won’t find in many books on taming…
I’m not sure if I’ve told you … I’m so excited to be speaking at the North Gold Coast Business Expo in August –…
Having a general framework makes it super easy for you to write quickly. How do I know this? Because I send these templates to my team…
My friendly friends, I have been getting so many inquiries about press releases (and target audience come to think of it, but that’s for…
You know what? I’m officially giving you permission to give yourself a break. Cut yourself some slack, you know? Right this second, take a moment…
So this blog is a bit different and it’s completely deliberate because I want to show you how writing can open up many, many…
Everyone has a story to tell. What’s yours? Not the one that you’ve been in business for 10 years and you have a team…
I don’t know about you, but I’m a serial learner. Learning is the new black, people! This week I want to share some of…
One of my best partnerships came from a Botox party! True story. Granted he (let’s call him Ted) was not getting it and was…
Many small business owners I speak with are setting their businesses up so they can work from anywhere in the world. Me too. I…
Can you believe I just did this? I’m writing a website – it’s a big one too…about 25 pages. But I just did something…
I often get asked about the whole Word Stylist thing…What’s a word stylist? Where did you come up with that idea? How do you…
Reading online is hard. I know it. You know it. Or you may not. But you’ll know it when you come a big fat piece…
Last night I was in my element. Two words: Networking and speaking. There’s nothing I love more than to be in a room full…
I’m on deadline right now – I am every day, so there’s nothing new there. Except that I’ve felt the urge to write a…
I have a confession. You know how I love words and writing just about more than anything in world? Well, I’m a shocking texter…
Magazines. I don’t know a woman who doesn’t like to kick back on the weekend with a cuppa or a vino depending on the…
So, I had a major meltdown on December 31 when I was on holiday in Bali. It started when I woke up and didn’t…
If you are still yet to find your motivation mojo for the new year when it comes to your content writing, online presence and…
