Which page: Make your web content stand out

Learn how to write online content that rocks and gets results, EC Writing Services, Elizabeth Campbell

“Which pages should I include on my website?” – I get this question about web content all the time.

My friends, there are some standard pages you should have on your website apart from your Homepage, About Us page and Services page.

I believe you should also include Portfolio/Recent work, Testimonials, FAQs, Blog and Contact Us pages as basic.

You’ll also need a Privacy Policy. Depending on the type of website you have, you may need a Shop. There are many others – Resources, Downloads, Media, Gallery – but we’d be here for an eternity if I listed them all. These are the basics. If you think there are others that are important to your site, by all means add them.

A word of advice though: Don’t have too many pages – stick to the magic number of about seven along the top in your navigation bar. With your drop-down menus, just make sure you have grouped them so they are related to each other. I have seen some shocking designs where the blog might be under the Contact Us page. Readers may not think to look there for it, so you need to make it really simple to navigate.


Here are some web content writing ideas:

1. Portfolio/Recent Work

Show your work off to the world. You do great things every day, so make sure you talk about them. Update this page regularly with your best projects and work. Show people what you are made of and the quality of your work.


2. Testimonials

This page is just as important as the others because it helps show people how you can help. Some websites even have a Case Studies page with 300-500 words about each job and how they have helped their customers achieve their business goals. This is where your readers can see legitimately (and they should always be real, no fakes allowed) how awesome you are at what you do! Update it regularly and ask your customers to provide testimonials if they are happy with your work.


3. FAQs

This is an important page because it gives another level of information to your readers so they can make informed decisions. Inadvertently, you may answer any questions they have just through this page. The questions you answer are the ones your customers ask you regularly. You want to showcase these in the best possible light so they are received in a helpful fashion. So give clear and positive answers. I love Leonie Dawson’s FAQ page. She says there’s an 87.5 per cent chance your question will be answered on this page. I like the wording. Cute.


4. Blog

The best way to keep your web content updated regularly is a blog. You should aim to post every week. I know, I know. It’s a hard task. A blog is the best way to keep in touch with your target market and engage and “talk” with them. It also helps with SEO and positioning yourself as an expert. You should have it set up so there is an intro on the page and then the blog leads in after that. Not many people do this.

It’s just another small way to be different.


Hot tip: Updating your site regularly with fresh web content will help get it seen in the eyes of Google and your readers. The worst thing you can do is have your site built, add the words and walk away. Your website is a rolling document and it should be updated regularly. A blog is an effective way to do this.


Here’s a never-fail website page template for you to use.




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