When should you post your content?

What time should you post on social media and how often? Elizabeth Campbell, The Word Stylist, give you the answers

Smart phones and social media expand our universe. We can connect with others or collect information easier and faster than ever. – Daniel Goleman, author

How true is this?!

And how awesome is it?

We are social creatures, which is why, now more than ever, business owners all over the globe are having a love affair with social media.

However, there’s a few things that get in their way of having a successful relationship with social.

  • You aren’t getting results
  • It takes too much time
  • You don’t know how to write awesome content
  • You don’t know when to post or how often
  • Or what platform
  • Or even why you need to!

I’m going to focus on answering these questions on the blog in the coming weeks … My friends, this time I’m going to just focus on this question: “When should I post on social media and how often?”.

How often should I post on social media?

First thing’s first … How often? I believe every 1-2 days.

Think about all the things that happen in one day, two days, three days, seven days, a fortnight and a month.

Try to think back to what you were doing three days ago. Can you remember what you were doing on Wednesday? Can you remember who you were interacting with or who you saw on social media.

Now try to think back to last week and a month ago. So much happens in our lives, in our businesses, in our time and space; which is why I suggest being online and on social media as much as you possibly can!

This will come down to time, resources and confidence.

If you don’t have much confidence and you’re still building it, that’s OK. I suggest you take little steps. For example, be on social media every few days and work it up, once a week is too long between posts, so start with twice a week and build from there.

I was talking to a business owner recently and she said, “I just don’t want to be annoying, so I only post once a month”. You’ll never be annoying if you are only on social once a month … you’ll be forgotten!

If time is your issue, I’ll talk about that soon. And if you need resources, please touch base with me, we have many options that are cost-effective that will help you with your content.

So let’s get back to how often? As much as you possibly can. I suggest daily, if you don’t have the time or the confidence to put yourself out there, every second day, if not, please do it at least once or twice a week.

You will see such great results from doing that.

Another question I am always asked is “…but when do I post?”.

But it’s the actual time they want.

Times to post on social media

So I am going to give you a couple of times that work for me and what I do. You know what, my friend, in all honesty, it’s going to come down to your target market and when they are online.

One of our clients has had huge success with mums of newborns, they’re posting at times such as 11pm, 1am and 2am, simply because mums can be up feeding at those times.

If you’ve got an American audience, you have to think about the time zone and time difference. One of our clients has a lot of American clients so she posts at night too because that’s their day time.

As one of my examples, whenever I do live videos or post around 9-9.30am on a weekday, we get really good results and engaged people.

We have posted late at night, it’s just one of the things we do, it fits in with our schedule, it fits with our clients. People are hanging out between 8-9pm online so that tends to work for us and we get a lot of engagement.

What I suggest is to simply check with your target market and find out when your clients are online, what are they doing, when is the best time for them? For example, if they are tradies, it’s going to be early in the morning before they start their work, so maybe at 4-5am will work best.

My best suggestion is to just test your market and your content.

Social media is a beast.

Sometimes your content will go absolutely nuts and you’ll say “Yay! Nailed it”, and then the next time you might post and nothing happens and you think “well, that was a big fat failure, I don’t know what happened!”.

And it will be something really simple like posted it at different time or it was school holidays or a public holiday or news of something awesome broke!

This is why it’s really important to be on social as much as you can, looking and being aware of what results you’re getting.

Reply to people’s comments

Please make sure you reply to everyone’s comments. Even if you just put a love heart there!

It’s really important, not just for building a connection with your followers but to also help boost the post.

If you want to know anything about content or social media, blogging, emails and more … check out a free content writing challenge below.

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