You are who Google says you are … Do you agree or disagree with this statement? Learning the best ways you can make those search engines rank your website highly is what good SEO strategies is all about.
As a busy business owner, chances are you may not be doing everything you possibly can to give your website the best chance of ranking well in Google.
Page 1 is where the magic happens!
But you don’t have to worry, it’s never too late to tweak your website or even give it a savvy makeover. That’s exactly what we have been doing in the last month or so.
HOT TIP: You should be looking at your website on a monthly basis anyway!
Google can be your best friend…
“Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users.” – Phil Frost
Google can be your greatest ally if you know how to implement the right SEO strategies. By going through the following list and making sure you apply at least some of these tips, then you will start to build a working relationship with Google that will do a lot of your work for you.
ALSO READ:Website content tips to drive more traffic
Savvy On-Page SEO Strategies
- Make sure every page has a title tag
This is a vital SEO strategy. Everything needs a good name, right? This is how you tell Google what your website is all about. It should be 70 words or less and include the keyword or key phrase that you want to rank for.
- Write a meta description
Not vital, but it helps! It communicates more information to Google, which is what you want. It’s a more in-depth description that should include your keyword or key phrase.
- Use sub-headings
Big walls of text are not easy to read! Break it up with subheadings. It’ll make it more readable and it improves your search engine rankings. Win-win! Don’t forget to include those keywords, but do it thoughtfully.
- Build internal links
Link to longer more authoritative articles. This will help them to rank higher and also increase the ranking of your page. Like a perfect, symbiotic relationship.
- Use image names and ALT tags
Don’t forget your images. Give them a name with one of your keywords. This will help your images be indexed and be found by users searching for that keyword.
- Make sure your website is mobile-friendly
Most of us browse on a device at least sometimes so make sure they have positive user experience with a well-designed mobile-friendly version of your webpage.
ALSO READ: Website Content Writing: 9-step writing framework
Savvy Off-Page SEO Strategies
- Build trust
Making sure you have a trustworthy website with accurate information and credible backlinks is vital. This encourages Google to “vouch” for your website by increasing your ranking.
- Build backlinks
The best way to do this is by building a good relationship with other quality websites. Don’t try to build too quickly or spam links! You might get de-indexed and basically banned from Google! Ah!
- Go social!
Share your stuff! Getting likes and shares from social media can develop your image and have a positive effect on your ranking. Sharing is caring.
These tips are easy and can improve your SEO strategies significantly and this leads to a much higher ranking and way more traffic. This is a big step closer to having a website that becomes best friends with Google and does all the hard work for you.
What’s stopping you from writing great content?
Is content writing not all the rainbows and lollipops as you had hoped when you sat down to write it? Do you see other brands and businesses dishing out content day in and day out and wonder how they manage to do it all?
Maybe you find content difficult to write, you’re just not in the mood for it, you wait for the creative spark to light up but it hasn’t happened yet and you’re simply out of ideas. Wherever you are in your content journey, I’ve been there too.
With our Content Writing Pack, you will learn how to write strategic, compelling, WOW and actionable content like never before!
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