“Why fit in when you were born to stand out?” – Dr Seuss
True or false: Ultimately, you want your audience to say WOW to your content, follow you, become a raving fan and then buy everything you’ve got on offer!
Correct me if I’m wrong!
Now that we’ve got that straight, I can 100 per cent let you in on a little secret … This is definitely possible for you, even if you don’t quite believe it yet or you haven’t had much luck with your copywriting to date.
From the thousands of people we have worked with, this is true for every business owner, coach and course creator – the other thing business owners tell me is that they want their words and work to mean something.
You were born for more, your business does create an impact, and you will live your purpose – and you can start today by stepping up and standing out online through the beauty and power of your words.
The women we work with at EC Writing Services (done for you) and Wow School Global (do it yourself courses) are business, who want to stand out, write Wow Words™ that create influence and impact, and affect change. But it’s not enough to just stand out, you have to stand up for what you believe in too. It’s through the structure I’m about to share with you where change and conversion happens.
Copy not working? Here’s why…
If your content is not working to get you leads and clients, it could be one of these 5 reasons:
- No content plans: That is, 12-month, 3-month and 1-month, and no stand-out writing strategies that work to bring the leads and clients to you through your amazing Wow Words™.
- No style: Your copy doesn’t mean anything significant to your audience and doesn’t align to your business and brand.
- No soul! It’s boring and you don’t know how to fix it.
- No structure: It waffles on, is too short or too long, has no personality, isn’t creative and it’s hard for your readers to follow.
- No sales: You don’t have a strategic promotion plan that works to bring in more sales and your copy isn’t written with a sales strategy in mind.
Do you want to know the SECRET to copywriting structure?
It’s a simple copywriting structure, a trademarked content writing formula if you will, and a process that works like magic to bring all the pieces of your personal copywriting puzzle together so your content actually starts to do what it’s intended to – get more leads and clients, while also allowing you to share your voice and stand up for what you believe in.
It is unique and as individual to us as your fingerprints are to you. Let me share it: It is the “Content to Clients” copywriting structure and we use this for our own content and teach business owners how to write their own copy inside Wow School Global.
- Plan: Plan your content – from your year right down to every day. Make sure your business goals align with your content strategy so they work together.
- Write: Learn the skills to write and create seriously amazing copy… content that stops scrolls and makes people say WOW!
- Leverage/Promote: You’ve planned it, you’ve written it and now you must promote it! You have to leverage the heck out of those powerful Wow Words™ you have taken the time to carefully curate.
- Get Results: When you start to see the fruits of your labour, you’ll wonder why you didn’t learn this framework and how to write sooner! When you send out an email that actually gets people signing up to your webinar and free content. When you post on social media and people buy your products. When you write a blog that lands a huge client. When you write a piece of content that has meaning to your audience … you get results!
When you follow a proven copywriting structure, you’ll reap the rewards including:
- More leads (those coveted email addresses and contact details)
- More inquiries into your social media and email inboxes
- New business and new clients
- Repeat business and re-engaged past clients
- Opportunities to speak, be on podcast shows and in the media
- More automatic product and service sales
- More referrals, partnerships and collaborations
If you are overwhelmed and don’t know where to start, have a poor online presence and profile and have very few, if any, online leads and sales (and there are not many opportunities, collaborations or partnerships coming your way either, it’s time to change tactics and use a proven copywriting structure and system that’s actually working!
“WOW words, keywords, hourglass structure and lots more. These are a few of the things I’ve learned from working with Liz. Not only is she amazing at writing, but she’s awesome at breaking things down so that you can learn too. Did I mention the fabulous downloads, including the content headline generator, in the Writing with Results course? Absolutely outstanding! What are you waiting for my friend? Get in there right now. You can thank me later. Thank you Liz!”
– Jo Draper, Canva Designer and Trainer and Mentor for Spiritual Businesses
It’s time to step up and stand out
Whatever you want to do in your business, one thing is for sure … you need to be able to write content that helps you get more leads and inquiries so you can have an abundance of clients knocking at your door in 2022.
Calling all established business owners, coaches and course creators, if you are an action taker, want to create content that works, are ready to step up and transform your business so you can do more of what you love sooner … I’ve got something for you.
The 2022 Content & Promotion Calendar + Training
Plan your content calendar, launches, blogs and social for 2022! This is your ticket to plan your best year in business yet – and it can all be done through your copy and online content.
In this special 2-hour training, usually only open to Wow School Global members, you will plan your content for 2022 so that it is aligned to your goals and vision.
Here’s what actions you will take:
- Align your business and content goals – {Achieve your vision!}
- Create a content funnel that actually gets the results you want in your business {content for every level of your business}
- Write calls to action that pack a punch! {CTAs get the clients!}
THEN: - Dive straight into your 12-month Content Calendar for 2022 {Launches and promotions with success}
- Blog/email/podcast headlines for 3 months {Magic Content Creator}
- Social Media Plan for 1 month {Content on repeat!}
Your 2022 Content Planning Training, downloads and recording are ready to go! Are you?!
