The 4-step writing structure to transform your content

The 4-step writing structure to transform your content | EC Writing Services

“Structure and discipline give us freedom” – Andy Fox

It’s true having a writing structure, or a recipe if you will, frees up your time to do all the other things you love and enjoy.

In this blog, you will learn how to write a piece of content quickly and easily using my proven content writing structure – the Word Styling Hourglass Figure (I’ve even had it trademarked; it’s so effective).

  1. What is the Word Styling Hourglass Figure writing structure?

Did you know: The number one issue many business owners have with their content is they don’t know how to structure it, and that’s because they miss some really important ingredients to get it right.

Introducing you to the Word Styling Hourglass Figure. The hourglass figure is a writing structure to help you write better content.

Having and using a structure will help align your content and business goals so you only create connected content that shows your credibility, knowledge, and experience.

It will also help you get your desired results from your marketing efforts – more leads, more clients, and more opportunities from your content.

  1. Why is writing to a structure important?

Imagine that you wanted to cook duck a l’orange for the first time, or tofu a l’orange for my vegetarian/vegan friends.

What would you do first? Google a recipe or grab a recipe book. If you tried to make the dish without a recipe it probably wouldn’t turn out quite right.

It’s the same with your content and copywriting… you can try to write without a structure and you may have some success… but following an easy, proven writing frame will just make honing your skills so much easier and make writing quicker. Not to mention, you’ll get better results because you’ll always remember what to put in to make sure your copy has the greatest impact!

  1. How can you get started using the Word Styling Hourglass Figure?

This is what the simple 4-step writing structure that will change your life looks like!

1. Write a great headline to capture attention and intrigue readers.


  • Simple and direct
  • Creative and compelling
  • Solve problems
  • Use your keywords(on-page SEO)

2. Make the lead paragraphs strong to keep readers’ attention.


  • The first sentence must keep your readers’ attention
  • Its job: convince and compel to read on
  • Use a “hook”

3. Tell the story and write it in a way that makes it easy to read and is well-formatted.


  • Short and punchy sentences
  • Use dot points/numbered list
  • Sub-headers
  • Use bold and italics

4. Add a very clear and strong call to action.


  • Give your readers direction
  • Be more creative than just “book here” or “sign up now”.
  • Use the word “you” a lot!
  • Relate your CTA back to the purpose of your piece of content.

Need some help with your content writing?

My writing has improved out of sight and I now have confidence in expressing my ideas, sharing my voice through my writing.” – Lauren Bell, author and wealth coach

If you are a savvy business owner, like Lauren, and you are having issues with content that takes up way too much time and it’s just not getting the results you desire … 

Stop right there! You are not alone!

And it’s the reason why I’ve created the Writing For Results course. It’s been designed to help you as a small business owner go from feeling stuck, overwhelmed, and frustrated with your content to being able to write copy quickly and easily.

In this course, you will plan, write, and leverage your content for maximum impact and results so you can grow your business and start doing more of the things you love sooner!

Check what people are saying already:

“I’m in Liz’s “Write For Results” foundation program and I have already seen sales results!!! I am planning my written content and using CTAs to get leads, customers and engagement. Thanks so much, Liz” ✨ Rebecca Kelly, Reignite Reality

“I would highly recommend Liz, as The Word Stylist, who keeps it real and easy to understand. She’s generous and knows how to get you excited to get those results. Before I started this course (Writing For Results), I was struggling to find ways to come up with engaging content.  I now have so much clarity and am creating content easily. I’m loving working with Liz and so glad I joined WOW School. Best investment I’ve ever made.  Thanks Liz!” – Dee Wells, Soul Whispers by Dee

Join me – and get started straight away.

Join the Writing For Results course next intake.

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