Template: Your never-fail website content page

Learn how to write online content that rocks and gets results, EC Writing Services, Elizabeth Campbell

Having a general framework makes it super easy for you to write quickly. How do I know this? Because I send these templates to my team of writers, who tell me it works a  treat, and have I tested it with other business owners who I have taught to write online content.

So here you go … your very own never-fail website content page writing template to help with your content writing.

Website content page writing template

Name of the page: For example Homepage or About Us

Page goal: What do you want this page to achieve?

Page keywords: Pop them up here so you can easily refer back to them.

Notes: This is where I would add client’s notes. You may add actionables or ideas, or things you still have to do, such as get a testimonial.

Header 1: Grab your readers’ attention

Header 2: Expand on Header 1

Header 3: (optional)

Image direction: Colourful graphic/picture

Body copy:

Lead sentence: Get the reader’s attention quickly – ask a question; touch on a pain point; share a tip, trick, hint, or statistic; use a quote, case study or story (five Ws and H). Make it interesting.

Lead paragraphs: Expand on the above idea. Introduce a problem (or set of problems) your reader is facing. Use emotive words.

Sub-header 1: Link to the solution.

Body copy: Explain the solution and how you solve this problem, share your credibility. Who are you? What do  you do? Why do you do it? Who are your ideal clients? What makes you the person to go to? What studies have you done? How long have you been in the industry? Which awards you have won?

Sub-header 2: Highlight a key benefit of the product or service you offer.

Body copy: Continue explaining the benefits of the solution.

Call to action: What do you want the reader to do? Opt-in, contact you, buy your products or services or download an item?

Contact details: Phone number, email address, Skype, Facebook details (however you want to be contacted) and link to Contact Us page on every page.

Testimonial: A few sentences on how awesome you are. Make it relative to the topic of your specific page.

Internal links: Give them something extra. Links to a similar page that may be of benefit.

Free download: It’s another way of adding value and showing potential clients what you’re all about.

Review your page

  • Does the page meet your goal?
  • Is there anything you have forgotten to do from your notes?
    Have you used your keywords?
  • Is your headline catchy?
  • Have you written something of value for your audience?
  • Have you had it proofread?

You can download this template here

This is just one example of a general website page. There are plenty of others and once you have found your word-styling groove, you’ll develop your own templates. My writers and I use this template whenever we sit down to write a new web page for a client.

Word styling tip

After you have written each page, ask yourself: Have I achieved my page goal? If not, go back to step one and repeat the process. You will get better as you continue writing. Practice makes perfect. But in saying that, be prolific too. You can go back and make changes. That’s the beauty of a website.

Want to know how to write a press release?

If you love templates, I’ve got another one here. It’s on how to write a press release that actually gets read and used by journalists. Take a look!

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