“A star does not compete with other stars around it; it just shines.” – Matshona Dhliwayo.
Stand out from the crowd. Be different and unique. Shine in the spotlight. They say.
Do you feel like sometimes it is easier said than done? Especially with content?
It doesn’t have to be hard or time consuming. Here’s how you can successfully make your business stand out effectively and easily communicate your points of difference to your target audience through your content.
For your business to get noticed, it needs to have a style, a voice and personality – or in other words, a brand identity. You have a chance to show off your personality, connect with your customers on the same level and win them over with your wow words, colours and visuals.
Yes, it’s that easy!
I’ll show you how you can achieve this.
Stand out: 3 ways you can set yourself apart
Standing out is as important for your content as it is for your business.
Are you a business that exceeds expectations in every way? How did you try to be better, improve your business, and serve your customers better than your competitors?
There are two ways that you can do things differently to grab attention and give your target audience what they want:
1 – Start with stories
Leverage your individuality and start talking about what makes you different. Gone are the days when you could get by with “we value quality customer experience”. Your target audience knows what they want – and that is certainly not a generic, redundant statement.
Whether you feel social media is not your cup of tea or you just don’t fancy the limelight – you are a business owner and you need to do what’s best for your business. Content is the only form of marketing nowadays.
Take a day to yourself and start digging up stories that you think you can use in your content. Stories that will help your audience know you more and understand why you are different to anyone else.
To stand out, why not start with these ideas?
– What you have done in your life?
– Throw some light on your background or your career and how that has prepared you for what you do in your business right now.
– Some renowned brands and people you have worked with in the past.
– How did you embark on this journey?
– Awards that you received.
For instance, one point of difference for my business is that I have a journalistic background that helped me understand the power of words and stories for my audience and clients. We only work with journalists because I believe they can tell better stories.
At the end of the day, you are your own awesome self. Your business is fundamentally different because you run it and bring to the table value. If your customers are choosing your business over another, it means you have something that they like, and no one else offers it. All you need to do is find out what and share it with the world.
Time to brainstorm.
Imagine you are your business’s ideal client. As an ideal client, what would you like to learn, read or see about you and your business?
DID YOU KNOW: According to the internet trends of 2020, the fastest growing segment of the internet is mobile social media users. Are you leveraging your stories and content on social media?
2 – Use points of difference in your content
Think big. Think creative.
While words are awesome and they are the cornerstone of your online content, I encourage you to take the leap and explore different types of content further. You have so many different ways available at your disposal to be funny, witty, informative and valuable. What’s stopping you from using these?
- IMAGES: Images, of course, make a huge difference to the results your content fetches overall. But many biz owners out there probably haven’t tried a boomerang or an infographic. In fact, I am asked all the time, what images should I use? I believe a mix of personal, professional and generic images with words on them work the best.
- TYPES OF CONTENT: Have you tried a checklist, done a live video or had a cool video created? Try a little bit of everything, think about fun ways to connect with your audience. If you do a lot of videos try some images or written text, and if you do a lot of written text, try breaking it up with some live videos or a cool video you have created using an app like Splice.
- NEW IDEAS: If you see someone doing something that takes your fancy, why not try it out for yourself. And if your content is getting a little bit same-same or boring, some other things you can try including in your content are quotes, funny stories, did you knows, trivia, behind the scenes, problems, pros and cons, burning questions, jokes and memes.
Starting small and easy with these will give yourself more opportunities to be creative and the time to figure out what works for you best.
3 – Is your stand out content related to your business goals?
Tip: Every piece of content that you share should be interconnected and aligned with your business’s goals and vision.
This means your website, emails, social posts, blog, and even images must have an impact on your audience.
Everything you share over a period of time, should lead your audience to be more curious and confident about your business and give them a reason to choose you.
Remember the quote:
“A star does not compete with other stars around it; it just shines.” — Matshona Dhliwayo
Are you the shining star in your industry? One way to do this is make sure your images, words and message are memorable and stand out in everything you do. This comes with time and a strategy.
Stand out! Do you need some help with your content?
Are you ready to take your content to the next level, stand out and have fun at the same time?
Get ready to turn your ideas into content that gets engagement, leads, followers, sales, new clients and so much more!
If your content is not enticing your audience, there is something seriously wrong.
If you’re not getting leads – it’s a content problem.
If you’re not getting inquiries – it’s a content problem.
If you’re not getting engagement on your posts – it’s a content problem.
And if you’re not getting clients from the content you write, create and post – it’s a content problem!
Stand out: Need some help?
Check out my Copywriting Secrets training where I share 3 massive secrets to writing copy that gets you more leads and clients – and just better results in general!