DEFINITION of repurposing: The use of something for a purpose other than its original intended used. Repurposing an item can be done by modifying it to fit a new use, or by using the item as is in a new way. The practice is not limited to physical items, and is a common practice for marketing material and content. (Investopedia)
But you know me … never one to use the same words as everyone else … so I call “restyling”.
Taking the content you already have and leveraging it even more to save time, money and resources.
Top 3 benefits of repurposing content
- SEO success
Additional SEO assets to attract traffic and eyeballs.
- Reach more people
You are pushing content out to other platforms and medium so you will invariably reach more people.
- Re-enforce your message
Get your message out there more and in different ways (videos, images, media, etc). Rework your message into varied angles.
- SAVES TIME
- SAVES MONEY
- SAVES RESOURCES
- SAVES YOUR SANITY!
How to repurpose a blog post into another blog post
You can repurpose a blog post into another blog post … Add to it or change by at least 50 per cent. Changing it by 50 per cent is great for readers and search engines because they both recognise it as a new piece of information.
My best tips:
- Keep the tips or steps, and add a story to the top.
- Keep story and add new tips.
- Combine a few posts together.
- Rearrange the post – add new content to it/find a new angle.
Then: Restyle the headline, lead sentence and call to action.
Here, let me give you an example!
EXAMPLE: Original blog post and restyled post
This is an example of taking a post and restyling 50 per cent of it. You will see in the second post I have added more information. This was actually from my book.
(This is they look like)
Here’s the first one:
Website content: How to get to P1 of Google
Question: Are you among the 50 per cent of business owners who don’t have a website? Did you know you’re letting tens of thousands of dollars’ worth of work walk out the door every day, week, month, year?
That’s actually a true statistic.
I almost fell over when I read it, but new businesses don’t seem to think they need a website, which absolutely baffles me…I tell this story in my blogging workshops.
Some businesses think they only need a Facebook page. Um, I’d like to tell you something … you need more than a FB page to really make your digital footprint work for you.
Here’s how the funnel should look:
Website: Everything you do online should come back to your central point of content and that is your website. You “own” your website and everything that happens on it.
You can capture people’s details, you can change your services, you can add opt-ins. You can’t do all of this on Facebook or with only a Facebook page.
Blog: You house your blogs on your website. I get asked so often where should my blog be…should it be on my website or on a separate platform.
It should be on your website! Always! Why? Because we want readers to come to our website so we can start to build a connection and a long-term relationship with them. They eventually know, like and trust us.
As I said before when they flitting around our website and like what they see, they will eventually give their contact details so we can start talking to them from our newsletter. Make sense?
Social: We promote our blogs on social media and then we send people back to our website with a link to our latest blog post or a yarn we know they will love.
See, then they are back at our site where we have another opportunity to build rapport with them and eventually grab their details so we can start talking to them.
You don’t need to spend squillions on getting a site built to start with. Just get something live where you can talk to people and ask them to sign up to your newsletter or opt-in to a free download so you can start talking to them.
If there is one thing I would ask of you when it comes to your blogging success, it would be to get a website AND have a Facebook page!
HERE’S THE RESTYLED BLOG:
Don’t have a website? I think you’re crazy
DID YOU KNOW: About 50 per cent of small businesses don’t have a website?
I know, I couldn’t believe that either when I read it. Shock. Horror.
Why don’t they? There are plenty of reasons…they have a Facebook page instead, can’t afford it, don’t have time to think about it, too stressful, might get ripped off, have got ripped off in the past, think they don’t need it – and various others.
But I think you’re crazy if you don’t have a website and I’d like you to prove me wrong.
I believe your digital footprint starts with your website; you have a blog on it to keep your site fresh in the eyes of Google and your readers; and then you push your content out to your social media platforms and your social media posts (and all other forms of promotions) back to your website.
Really, why do you have to do all of this if you have a Facebook account that’s working just fine?
A question I am asked all the time.
Here’s why…Because you “own” your website. You don’t “own” Facebook. If it crashes you might lose all of your followers among other things … then what? How are you going to talk with them if you don’t have their details? How will you get them back?
Don’t get me wrong, you need a Facebook page as well (if that’s where your target market is hanging out) … plus all other forms of media.
But start with your website. Even if you start with one page and you add another one to it each month. If you can’t afford it, start small. If you’ve been burned, take a course and learn to do it yourself. If you’re too busy, outsource it. And if you don’t think you need it – you do. Think about the thousands of dollars you’re leaving on the table without one.
In this day and age can you really afford not to have one?
In a world that never sleeps, we’ve become accustomed to getting information almost instantly.
Before a potential customer has called you, it’s highly likely they have already researched you, your industry and competition – all on the web and behind the scenes.
If you don’t have the information they are looking for, they will move on. That’s why it’s important to have quality content on your website that will help you stand out, educate your readers, leave a lasting impression and generate leads to boost your business.
The reality is that when people want to find out about you, they’re going to start by going online. A powerful online presence and personality is critical to your business’s success – and your life – now and into the future.
Here are the 7 benefits of having a website
1. Adds value
Not only is having a website convenient, but it can be a point of difference that positions you apart from your competition. It can have tips, case studies, before and after pictures, news and general interest content that can become a reference point for your prospects.
- Builds trust and credibility
Your website can speed up your sales process because your customers are able to get a fair idea about your products and services, and read your background information and credentials. Most people conduct their preliminary research online anyway, so you get the chance to feed their thirst for knowledge. If you have a blog and share other industry news, you can also be seen as an expert in your field.
- Engages customers
Cleverly word-styled content will create engagement and spark conversations with your customers.
- Makes you findable
It’s easier to be found by your customers and potential customers. It opens your reach enormously and will help build on the brand and business that you have established in the marketplace.
- It’s scalable
You become a “global” business almost overnight. Yes SEO takes time and Google won’t register that it’s there for a little while, but you have the potential to expand your business in a very short timeframe.
- Open 24 hours
Your website can keep working for you long after you’ve tucked yourself into bed for your beauty sleep, especially if you have items of value, such as downloadable material and free gifts, and items for sale through a shop that can be downloaded immediately or dispatched the next business day.
- Flexible marketing tool
It’s an inexpensive alternative to print advertising and you can update it whenever you want, so if your products and services change so can your website. Print collateral has its place, don’t get me wrong. I’m a print journalist and editor after all. But you may agree it’s a little more of a hassle to reprint a brochure – and it’s costly too. You can also use your website to do research for your business through your newsletter database or an online survey.
EXTRA HOT WEB TIP: A website can be measured. Websites are easily measurable, with programs like Google Analytics allowing you to see what is happening on every page at any second of the day.
That’s how I did it for one of the posts I’d already written.
Now it’s your turn… Go and have a try at restyling. It’s the best and it will change your life.
If you are having trouble writing any type of content writing, have a look at the tools you are using and the get some structures in place to help you.
If you would like a copy of my free Writing Pack, you can get one here.
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