Some of the biggest factors that affect the success of any SEO campaign reside on your actual website. The whole point of having a website is to have it seen and interacted with by consumers who will hopefully become loyal customers, so you want to do all you can to guarantee its success. As such, you as the page owner have direct control of these on-page factors, and you can optimise your page accordingly to make the most of its content to achieve better search engine optimisation results – and ultimately reach page one on Google and other search engines.
Some on-page elements that impact on SEO include:
- Content quality – A page without text content will not rank! Content needs to be well written, of high quality, and proofread flawlessly. Content should be dynamic – a regular blog updated with new content is a great way to achieve this.
- Relevant keyword usage – Conduct keyword research to determine which words and phrases are being searched for and will direct internet users to your page.
- Fresh and trending topics – Create content that is interesting, substantial, and timely, on topic and likely to be perceived as trending and thus interacted with.
- Vertical content –Iinclude images, videos, text, news, and blog links.
- Content originality – Duplicate content is detrimental to search engine optimisation. Don’t be lazy! Even if you take inspiration from other sources, create and provide written content that is original and that stands up to good online plagiarism checkers (SmallSEOTools.com is one that I recommend).
- Security for users – make sure to use HTTPS in order to provide security and peace of mind to your customers.
- Loading speed – a page that takes too long to load will be passed over very quickly. Make sure your load speed is maximised for all pages and that there are no broken links.
- Mobile optimisation – the vast majority of online traffic is now accessing websites via mobile as a first port of call – so ensure your site is optimised for both desktop as well as both iPhone and Android devices.
- HTML coding considerations – this is the purview of your technical team! Make sure HTML title tags contain keywords that are relevant to each page topic; that meta descriptions are relevant and contain keywords; headers are used; that keywords are not used excessively (this is known as “stuffing” and search engines frown upon it); and that data is structured in a way to enhance listings.
All of these aspects of your website’s content work together; some are of higher importance than others, yet it is the overall “recipe” and mix that helps a page achieve success. These work in tandem with Off-Page factors, which will be discussed at a future time. By enlisting the help of a reputable SEO professional, you can fine tune the entire process while keeping ownership of your page.
Take a look at the SEO content writing factors you need to know about here.
That wraps up our SEO coverage … if you missed the articles, skip back through them starting here.
Happy word styling!