Lead sentence, hook, intro: How do I write an introduction?

Lead sentence, hook, intro, angle | Elizabeth Campbell Wow School Global

What is a lead sentence? It’s the very first sentence people read when their eyes hit your content.

It’s your hook. It’s your angle. It’s your intro. 

Whatever you want to call it, your lead sentence has a VERY important job to do … its job is to capture, compel, and create more interest for your reader to keep reading.

Mess up this step and it’s like the start of a boring movie … your readers will just switch off.

Your lead sentence follows closely on the heels of the headline. But unlike a headline, you have more words to play with – up to 25-30 in fact!

HOT TIP: You have less than 10 seconds to captivate your readers’ eyeballs and glue them to your page so they keep reading. That ends up being about two succinct paragraphs

So how do the great movie directors and producers hook you in in the opening scenes of their blockbuster?

They make it memorable.

They make it compelling.

They make it emotional.

It’s intriguing and piques your interest.

Why is an opening scene important?

Why the opening is important: It contains the seeds of what is going to happen later in the play. They do this in such a way as to capture the audience’s attention and interest. (Source: RevisionWorld)

So how do you do all that in just 25-30 words?

You stand out and be different … remembering that people skim and skip over words. They will read the headline, first sentence, sub-headers and a little bit in the middle.

I like to think of quirky bits and pieces to put in my lead sentences that help my content stand out. Posing a question such as a “did you know,” attributing a  famous quote, giving a hairy statistic, sharing a hot tip, hint, or trick, or just outlining the facts. 

These are just some ways you can really capture people’s attention and give your content an edge. It will also keep people’s eyeballs moving down your page. It will help you find an angle, and then you can build from there.

Keep your lead sentence strong and engaging. Ask yourself, would I keep reading this story?

What’s an angle: Hook them in with your lead sentence

Your angle is simply the way in which you hook your readers, the way newspapers and magazines do. It captures people’s eyeballs and makes them want to keep reading.

Angles are best served juicy. So how do you choose an angle?

Well, it’s usually leading with the best bit of your content, like the most shocking/surprising/interesting/entertaining part. Ask yourself, what is it about this information that my readers really need to know … as in yesterday?

Here are 10 different lead sentences you can use to hook your audience.

  1. Confession
  2. Statistic
  3. Fast fact
  4. Quote
  5. Hack
  6. Truth bomb
  7. Hot tip
  8. Problem
  9. Impact statement
  10. Story

Word Styling Step: Ready to write some introductions for your copy?

  • Confession:  What was a massive error or mistake you made when you were just starting out?
  • Conversation: What was the last conversation you had with a client? How did it go? What questions did they ask? 
  • Did you know: Share an uncommon fact that people wouldn’t know.
  • Statistics: Jump on to the Australian Bureau of Statistics or the source in your country and type in a few keywords. Alternatively, google your topic + statistics + your country. For example: “business growth statistics Australia”.
  • Quotes: Do the same with quotes. When I’m looking for a quote I jump on to google and search my topic + inspirational + quotes. For example: “Business strategy inspirational quotes”. You can also swap “inspirational” for “motivational”.

Want to learn how to write better content more confidently so you get the results you desire too?

“I’m in Liz’s “Write For Results” foundation program and I have already seen sales results!!! I am planning my written content and using CTAs to get leads, customers and engagement. Thanks so much, Liz!”
Rebecca Kelly, Reignite Reality

You are in luck, my friend.

FACT: One of the biggest issues business owners have is knowing how to confidently write copy that connects and converts… so it gets their desired results – more leads and new clients!

If this is you or someone you know, I’ve put together a free training which you can access right now!

This training is for you if:

– You find it hard to come up with ideas for your content.

– You don’t feel confident putting your content out there.

– You feel you lack the writing skills to make your copy work.

– You’re not getting the results you want from your online presence.

You will learn:

– 3x content success drivers to creating aligned online content.

– 5x stages of content creation – Your personal next steps – so you know where you’re going and what content you need.

– 5x content strategies to confidently WRITE so you start getting better results!

One of the ways to feel more confident about your content writing abilities is to just take the first step and start learning what you need to do.

If you’d like more confidence, leads, clients, sales, and opportunities, watch the training now

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