Get on to your content writing plan for 2016

Hey! I’ve been thinking about you…Yes, you, sitting there reading this post.

Hopefully you’ve got all your Christmas shopping done and are ready for a relaxing time with your family and friends.

I find Christmas is the best time to write a plan for your online content. I know you’re probably on holidays and hanging with family, but what better time than now to come up with a quick plan for your content marketing for 2016?

So I’ve been thinking about you and your profile as you head into the new year and after a few similar inquiries this week and as part of the online course I’m writing (stay tuned for that, it’s going to be kicking off again in 2016), I thought I might as well share some hot profile-raising steps to look good online.

So let’s get started – and that is to start with what you’ve got.

If you’ve only got a Facebook page, that’s OK (at this stage. It’s not ideal, but it’s OK).

1. Get a social media plan together
Say you already have FB, start utilising it more. You will be sure to see the effects of posting in Facebook every day.

People love “inspo” aka inspirational quotes (and especially quote pics), Ryan Gosling and fluffy kittens. I am serious!

Here’s a sample plan you may like to follow:

Monday: Inspo quote pic (get these made up by someone on Fiverr, eLance or oDesk for really cheap. Or DIY and buy a subscription to Dollar Photos ($10 a month for 10 downloads) and use PicMonkey or Canva).

Tuesday: Share a tip

Wednesday: How to – show your peeps how to do something they’d be interested in.

Thursday: Share your blog or an informative article (if you don’t have a blog, curate content by sharing other people’s work).

Friday: Funny content pic or video.

Saturday: Weekend fun about what you are up to. People love to know what you are up to. Why do you think gossip mags sell so well!

Sunday: What about planning your week or a Ryan Gosling picture 😉

HOT TIP: Get this sorted in advance for the whole month.

Next steps…

2. Website
If you don’t have a website, start small and build from it. Start with four pages: Home, About, Services and Contact.

3. Blog
Start getting some content together for your blogs just have them up your sleeve.  Content-wise, simply focus on the four main questions your clients ask you, or the four biggest mistakes people make. If you do four in advance, you’ll have four weeks’ worth of content – or four months, depending on how regularly you post.

4. Social
You’ve already got a Facebook page, right? Once you get your blog up and running push them out to social media with a link back to your website.

After this, you can start introducing other social media platforms to your marketing plan and other forms of content like videos, ebooks, checklists, infographics, podcasts and so on. But just take baby steps for now, otherwise, it will get too overwhelming.

OK, so that should be enough to get you started for the new year!

I hope this helps get you on the right track to you can position yourself as an expert online and eventually it leads to cool opportunities and essentially more money at the hip pocket.

PS – there’s way more cool content in my new book WOW Words on the Web. Check it out here.


If you are having trouble writing any type of content writing, have a look at the tools you are using and the get some structures in place to help you.

If you would like a copy of my free Writing Pack, you can get one here.

It covers the 5 areas you need to focus on for content that generates more engagement and leads, how to write Connected Content, a blog-writing template and the mistakes most business owners make when it comes to writing.

Free content writing pack - It's time to up your content game and be consistent, writes Elizabeth Campbell

If you need this in your life now, grab it here – Free Content Writing Pack.

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