You know I will share anything with you when it comes to marketing, content and (my true love) writing when I know it works, right?
- I get loads of leads from networking and speaking; you’ve received that little secret before.
- You can get to page one of Google organically using your keywords; another gem you know about because it worked for me (and my clients).
- Heck, you even have my template on how to write a press release. PS – one of my clients recently used it and had the best-ever results: A double-page spread in a tabloid newspaper and then radio coverage off the back of that…totalling tens of thousands of dollars in media value. Grab the template here.
But I’ve got some new information I think you’ll love. We all hear about the latest and greatest ways to grow our database. Sometimes I find the information is ambiguous, too hard or just too complex – not to mention you have to shell out what may seem like a squillion dollars for some new whiz-bang, fandangle, something-or-other must-have to do it.
But what I did was really easy and simple – and it’s not new. It’s just something I tried, which is working a treat to help grow my database. Research suggests this to be the case, but I’d held off for so long because I thought it would annoy people who visited my website.
It hasn’t and I’m getting 1-5 signups to my list a day. That equals 365-1825 a year. Not bad for one small change that cost be about $100 to implement. But if you’re not a “tech spaz” like me then it would be free.
Want to know?!
It’s a humble pop-up.
Now before you say “Oh, Liz, that was a let down! We know that already” … let me explain.
I don’t love pop-ups. They can be intrusive and annoying … especially when they just keep, well, popping up. So here’s what I did:
How to produce a poppin’ pop-up in 7 steps:
- Make it pretty: My pop-up is eye-catching in pink and black, and appeals to my target market of women 25-60 (and, funnily enough, a lot of men too. Love a guy who loves pink!).
- Use WOW words: You hear me bang on about “wow words” all the time, this is how you stand out and capture attention. That’s how I believe you make people want to click.
- Give something away: I give my five hot tips on how to make your content rock and get results. It’s a one-pager that’s been designed and formatted with easy-to-implement ideas.
- No gimmicks: All I ask for in return is your email address for an exchange of content and a recipe for success that I know works.
- Deliver genuine value: I’m not into click bait or only giving half the information and making people pay for the rest. Email addresses are sacred now, I get that. I want you guys to succeed with your content writing and if I can help great (if you want me to write it for you, even better). But my ultimate goal is simple and that’s to share what I know about writing. It is a basic human need and can bring so much joy to your life, open up doors you never knew existed and take your biz to the next level.
- Make it discreet: It doesn’t popup every time you jump on to my site. Only once. If you opt out you won’t see it again. I can’t stand it when a popup keeps popping up!
- Work it: As I said I’ve been getting at least one new signup a day from this particular strategy. I know this doesn’t sound like much but coupled with other opt-ins it all adds up.
So that’s my secret. It’s not really a secret, it’s not new info, it’s just a reminder to you to try, test and measure new things.
The bit I haven’t mentioned is collecting email addresses won’t automatically convert to sales, you’ve got to talk to your peeps, so get a newsletter out to them or an email series with calls to action. Start building that relationship and turn those names into leads and those leads into sales.