Did you know: 90 per cent of business owners suffer from one common problem… how to get more clients.
How do I know this? Because I conducted a poll in a group of almost 500,000 people. Here were the answers to the question: What are you struggling with in your business right now?
Consistency in sales
Scaling my business
Get more clients
Getting people to want to work with me
Getting continual income
These were the common responses to the most common problem in business.
Here’s what I know.
To get more clients, you need prospects, people who are genuinely interested in you and your business, and are ready (or almost ready) to buy what you have on offer.
To get prospects, you need leads, that is people who need what you have and have taken the first step to potentially working with you, for example, they have signed up to your free content, or joined you on a webinar.
To get leads, you need an amazing online presence and profile.
To get an amazing online presence and profile, you need content that connects with your audience.
What’s the difference between a prospect and a lead?
Different go-to people have different thoughts on this. But I believe a lead is an semi-qualified contact who might have subscribed to your email list, while a prospect is a qualified and warm contact who has moved into your sales process because they sent you an inquiry about your products or services. To turn your leads into prospects, take them through your sales qualification process to assess if your company’s products or services are the right solution to their problem. (Source: HubSpot).
And nurture, teach and help them with really great online content.
I’ve also got another theory that you can take action on now.
How to make your problems a project
How’s this for an idea: Your problems are projects.
I’ve been listening to a lot of positive mindset videos on YouTube lately, every morning while I’m exercising.
And one of the messages I keep getting is that a problem isn’t really a problem, it’s the way you look at it that makes the difference.
If you look at a problem with negativity, it truly is a problem and overcoming it will be difficult.
When you look at a problem with a positive mindset, it’s not a problem any more but more of a challenge that you can definitely overcome.
When I was talking with a gorgeous client recently she said she’s been listening to a meditation from MindValley with the message that problems are just projects.
And I thought that was an ingenious way to look at the problems in business… They are just projects.
You’re not getting as many leads as you would like … it’s not a problem, it’s a lead-generation project!
You’re not getting clients at the moment … it’s not a problem, it’s an income-generating project.
Your sales have dropped off … it’s not a problem, it’s a money-making project.
How much better does that make your “problems” feel now? It made me feel a heck of a lot better.
When I started looking at my problems as projects, I started to work differently to get the results I wanted.
Want to get more clients? Turn your lack-of-clients problem into a client-driving project.
Here’s what I did to get 200+ leads in one month
I wanted more leads in a 30-day period than I had been getting, so I worked on my “lead-generation project”:
- Looked at what I’d done in the past that had worked.
- Set out a three-month plan with my successful marketing activities.
- Tried 2x new lead-gen ideas.
- Wrote content that would attract my ideal audience and clients, geared to what they truly wanted.
- Stuck to my plan and the outcome I wanted, and leveraged the heck out of it.
- When something didn’t work, I changed tactics quickly to stay on-project.
- Wrote down my exact process to share with my Writing For Results course members and so I could do it again.
- Stayed super positive.
The result: 220 extra leads in a 30-day period.
No ads, I just followed my own formula:
Planning + Writing + Leverage = Growth
Want free copywriting tips to get more clients?
Are you ready to get more clients from your content?
My FREE Content Writing Tips with Liz Campbell Facebook group is full of motivated business owners just like you who want to learn how to get better results from their online copy and content.
We run fun monthly challenges online, share our content for more engagement and get the latest writing tips. We have 1000+ lovely people kicking their business and marketing goals – want to come and join us?
Of course you do! Click here to join.
Join the Writing For Results waitlist today!
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$100K Promo Post Formula: Write copy like a pro (ad get ore sales!)
👉 Live webinar – How to write copy like an absolute pro (and get more sales)!
Copy that converts – that’s where the $$$ are 💰 and I’m sharing the writing framework and formulas with you in this 1-hour live training.
Inside this webinar, I’ll be showing you:
🌟 The $100K Promo Post Formula – the proven writing framework for copy that converts
🌟 The No.1 missing link in your content (this is the reason it’s not converting, I promise you!)
🌟 The ONE thing you must do before you even start writing to guarantee online success
🌟 3 easy-to-implement tricks to write copy like a pro (without being a pro!)
When: Wednesday, March 30
Time: 10am-11.30am AEST/Qld/Brisbane time AU
Where: Online, register and we will send you the link!
Register: Click to join the webinar!