Content that gets results = having a promotion plan

How to confidently turn your idea into a profitable piece of content that gets leads, clients, and opportunities

Truth bomb: Content that gets results is not actually about your “content”.


Ok, it’s a little bit about your content. But a lot about what you do with your content.

I know, I know, I hear you say, “but Liz you always talk about how to write amazing content” – and that is true, but what I also teach inside my Writing For Results online copywriting course is the other side of content … what you do after you’ve written and posted it.

Nine times out of 10 most business owners walk away from their laptops thinking, “that’s it, I’ve done my job here”. But unless your VA has your world-class promotion plan and strategies at her fingertips and is doing that for you – newsflash – YOU’RE NOT DONE!

You’ve not even started yet!

To understand how to get the most out of your content and online presence, you also need to know these other truth bombs:

·  Not every post will get you clients.

·  It’s what you do now that will see results in 1-3 months.

·  “You” have to keep showing up {I say “you” because it doesn’t always have to be you}.

·  Content is a long game with many strategies, and not all of them will work for you.

·  It’s not about your content – it’s about what you do after you write and post your content.

Let’s talk more about that last point.

Unless you are Gary Vee or Oprah and have a gazillion followers, writing content will only get you so far. To get the results you desire means you need to promote it.

Did you know: Content that gets results (more leads, clients, and opportunities) is about your: STRATEGIES!

–   lead-gen strategy (promotion plan)

–   sales strategy

–   follow-up and nurturing strategy

So where do you start? You start with your lead-generation strategy –  namely, a promotion plan.

But, I see it time and time again, this is the one thing most business owners don’t know they need to do.

Or simply don’t have time to do it.

News flash #2: You can’t just write your content, post it, and do nothing else.

You have to use the power of leverage – and promote the heck out of your content.

In other words, you need to promote it everywhere.

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So what is content leverage/promotion?

It’s simply promoting your content across multiple channels, and even restyling your content into new pieces of content, so you are sharing a strong message – and that message is strategically repetitive to reach the same people more times and new people to acquire new leads and prospects.

Why is it important?

So you can teach more people and attract more of the right people.

Why do you need it in your business?

Now more than ever there’s a lot of noise online; there are more people online, and more and more people are starting businesses in the same industry as you. There’s more information out there and consumers are getting smarter and more savvy.

You now need 10+ “touch-points” with your prospects before they will even entertain the thought of working with you.

Hence, you need to show off your content in more ways than just posting it to your social platforms.

What are some content leverage strategies?

There are hundreds of promotion ideas and ways to leverage your content.

And you will have been on the receiving end of these or maybe even use them yourself:

–   Facebook and IG ads

–   Facebook groups

–   Engagement pods

–   WhatsApp message threads

–   Posting to all of your social media platforms and in your group

–   Tagging people in your posts

–   Sending your content to your email list

–   Sending an email to clients before you go live

–   Going live to talk about a piece of content you have written

–   Putting the link to your content in your emails signature

–   Changing your social and website banners and marketing collateral to showcase your new content

There are so many more and I have them listed for you in this content promotion download – Content that Connects.

What you need to put in your promo plan

Here is a simple outline of what goes into a promotion plan for your content. Its aim is to map out where and how you will promote the content you have written – so it works harder for you!

A simple promo plan contains: (use a spreadsheet for your promo plan)

  • Date: Month of the year you are working on (Note: have a promo plan for each month and document the tasks into a task manager like ClickUp or Asana.
  • Content to be promoted: This is based on the marketing activities that are working to get you leads and clients, for example, posting into groups and weekly blog promo newsletters.
  • Person assigned to tasks: Who will promote the content for you? A VA, or is there an app you can use?
  • Frequency of the task: How often you plan to do these marketing activities. For example, daily, weekly, or monthly.
  • Days of the week: I have a google spreadsheet with each day of the week and the tasks for each day. For example, my blog publishes on Thursday and blog promo goes live on email and social on Thursdays and Fridays every week.
  • Content: For my FB groups promotion, I have the content ready to go each month for my VA to post. You can also link to your promo content in your promo plan so it’s easy to find and other 

Other elements you can put in your promo plan: (I don’t have these in my promo plan, but you can if it works for you)

  • Target audience
  • Key messages
  • Call to action 
  • Free or paid activity

So what now?


Getting results is the biggest issue I find so many business owners have when it comes to creating and writing content.

But it’s not just about leveraging and promoting your content. 

There are some other areas you need to look at, which I have covered in my free download “7 Secrets of Super Successful Content Creators”. 

In this guide I’m giving you the steps no one talks about but are so important to getting leads and sales from your online copy.

Meanwhile, I have something else for you!

📣 NEWSFLASH! The Writing For Results course opens for the first intake shortly! Join the waitlist so you are the first in line to receive a special offer and juicy bonus content! Here’s everything you need to know about the Writing For Results course and waitlist!

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