Being consistent in business comes down to one thing … focus.
I’ve just got back from my first samba lesson … It was awesome and scary at the same time.
Awesome because I’ve always wanted to do something like that – and finally had the courage to sign up.
Scary – because I’ve never done that style of dance before. And what if I looked silly doing it, or worse, tripped over?
But I did it – and loved it (and I didn’t look silly or trip over!).
Did it feel uncomfortable? Yes. I felt out of shape and stiff – and even though I had danced for many years, this was a different style with different moves – and let’s be honest, it’s been a while between dances!
So you know what I did? I booked and paid for another three sessions. Because … commitment to getting better at it, right?
Building your skills.
Learning what works.
Doing what works.
Repeating what works.
These are the keys to being consistent in business and sales.
Yes, you might feel uncomfortable at first, but what you focus on will get results.
Want more sales. Focus your attention there.
What to write better content. Focus your attention there.
Want to spend less time in your business. Focus your attention there.
Want to have more impact. Focus your attention there.
Look at what you can do to get the result you want. Your future self will thank you for it!
“It takes between 5-7 interactions with a brand for people to start remembering it. So, when creating content for your brand, make sure you stay consistent across all platforms.” (Pam Moore)
How to be more consistent in business
If you want to be more consistent in your business, try these steps:
- Make a decision to be more consistent.
- Prioritise your “urgent” tasks and then your “important” tasks. Leads, prospects, sales, clients, writing, systems.
- Outsource everything else.
- Get help to stay on track.
Do you have an accountability group or a group of business friends you can call on for motivation and advice?
The first person I got to help me was a social media VA, the next one was a PA for my inbox and scheduling. After that I built my team around me, based on my business goals (and my weaknesses!).
If you’re not ready to pay for it – try a contra deal, an even swap of services/products, etc. Remember to get everything in writing and make sure you’re on the same page. Or maybe a family member could help you.
How to have more consistency in sales
I’ve got a few tips for you that are a little different to the norm when it comes to being consistent in business, so you get consistent sales.
Let’s just say you’ve got a great product or service and you’ve had sales in the past … but they’ve dropped off a bit, here’s what I suggest.
- Check in with your product and service – is it still relevant. If yes, move to point 2. If not, audit it and ask your audience and clients for feedback.
- Get excited about it. The reason sales may have fallen off is because you might have fallen off the bandwagon of your own products. Don’t worry, it happens. Look at your product, does it excite you? If yes, move on to point 3, if no, what do you need to do to get that excitement back?
- Go back and have a look at what you were doing and what was successful, keep doing that! Are you still doing the same things or have you changed tactics?
- You might need to increase your audience now too as you may have gone through all your warm leads. What can you do to increase your leads this month? What piece of content or marketing activities have you done in the past that have helped to increase leads?
- Ask for the sale. Go back to people who have said no in the past or didn’t respond to your quotes. Ask them if they are ready to work with you and what do they need help with?
Getting more clients: The holy grail of business
You know you’re successful when you’re when you’re getting consistent leads and clients, right?! Tick to being consistent in business!
When I was just starting out, word of mouth was very powerful for me. My content strategy came later, and my website, blogs and social media became my power machine.
When I left my full-time job, I sent a message to every single person I knew (even family members) to ask them if they or anyone they knew needed content written for them (I offered a copywriting service. Now I only teach businesses how to write.
Just from doing this, I was fully booked for three months in as little as two weeks. After this, I had repeat business and new clients from referrals for another 6 months. One of the emails I sent to a PR contact came to fruition 6 months later with an $18,000 job over Christmas.
Your products and services are so needed right now and this trick still works!
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