Hot tip: How to write an awesome blog in 5 steps

Hot tip: Content writing tips from The Word Stylist Elizabeth Campbell from EC Writing Services

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Is your content in serious need of a word style makeover? Don’t worry, here’s my hot tip: Consider this a personal word styling session for hot online content writing.

Here are my best tips for writing an awesome blog hands down every time.


1. HEADLINE: Hip and happening 
Where’s your headline at? One of the most important elements of the entire writing structure is the happy headline. You should have one on all online content.

HOT TIP: Keep it short, sweet and stylish.


2 LEAD SENTENCE: Make it a stand out

This is where your word styling really cuts a fine figure. Tell your audience what the content is about but do it in a way that stands out and leaves a lasting impression.

TIP: Try a tip, statistic, fast fact, testimonial or story.


3. BODY COPY: Your WOW words

Make everything about your content different to anything anyone else is doing. Get creative with your words. Writing for your readers should be your number one priority.

TIP: Make the tone conversational and build a connection.


4. SEO: Oh, yeah, that’s right

Make sure you complete all on-page SEO. Thread your keywords through the content . Also use them in your meta description, title and alt tags, and make the blog, online article or web page at least 300 words.

TIP: Use your keywords 3-5 times + include your internal and external links)


5. CALL TO ACTION: Make it clear and actionable

Last, but certainly by no means least, is your call to action. No great page should be without one. A call to action directs your readers and tells them what do to next.

TIP: Be different. Don’t just say “call us”. Think of some sassy and sophisticated words instead.

BONUS TIP: Smile when you write. A smile makes everything more enjoyable. Your words will thank you for it.


These are the steps I teach people in my workshops so they can really make their words rock and get results – namely getting to page one of Google where the opportunities are endless. More info here.


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