Why having fun with content is seriously good for business

Why having fun with content is seriously good for you | EC Writing Services

“Writing is the only thing that when I do it, I don’t feel I should be doing something else.” – Gloria Steinem, Writer

Business owners! Do you love, hate or just tolerate content writing?

Maybe the first few months of your content journey were remarkable, but it soon got too much for you and now you sigh and drag yourself to your desk to do it! 

I get it – content creating, writing and promotion is a lot. But you have a choice.

You can:

A:  Make it just as fun to write as your audience does consuming it.

B: Learn to enjoy the process to make it easiest and less time consuming 

C:  Outsource it.

There is another option – you can freak out and stress out over it month-in month-out, or not do it at all.

But I’d highly advise against those two options and go for A, B or C above. It will be better for business!

It’s no secret that negative emotions and feelings will affect your writing process. When you are grumpy and annoyed about having to write, chances are your content is going to reflect the negativity.

 When you begin with a positive energy, you will be more focussed on creating powerful and winning content.
Kick that dull and non-useful approach to the curb, before you get stuck in a rut and your audience starts to turn away from your content. To have fun with your content means to not take your products, marketing strategies and the process of writing too seriously or think of it as a burden.

It also means creating fun content.

How you can make your brand stand out with fun content 

DID YOU KNOW: 60% of companies struggle to produce content consistently, and 65% find it a challenge to produce fun content. (Source: Zazzle Media)

Writing can be a tedious task and many people find it boring and time-consuming. Business owners are often embarrassed about making mistakes,  don’t know where to begin and feel like they’ve run out of words or ideas before they’ve even started.

If this is you, start by thinking about how you and your brand can stand out in a quirky, fun and different way.

When you are quirky and unconventional, you have more chances of being memorable – that’s what all business owners should want – to be remembered!

Here’s how to do that quickly and easily.

6 quirky ways to write memorable and fun content

1. Create and use cool acronyms relevant to your business

By acronyms we don’t mean BTW, FYI or AFK (even i had to look that one up!). We’re talking about how you can brainstorm cool ways to incorporate what you do in your business with your content.

For instance, try something unique like our SMART content acronym to make your content memorable. Some catchy acronyms you may have come across online are – KISS (keep it sweet and simple) and AIDA (Attention, Interest, Desire, Action)

Here’s our SMART writing framework:

S – Sharp, structured and strategic

M – Memorable

A – Amusing

R – Relative to your audience

T – Timely

2. Include jokes in your content

Have you watched the classic Old Spice adverts? One of the biggest takeaways from their ads is that humour sells.

Even if you can’t get an ROFL (rolling on the floor laughing) out of your readers, a little chuckle, an LOL or a laughing face emoji is a good start. Think about the hilarious twitter wars that influencers often engage in – it’s quick-witted humour and subtle, yet manages to make us laugh, doesn’t it?  

3. Use song lyrics

It’s important to diversify your professional words and phrases, with something people can easily relate to… hence song lyrics. If you can’t express yourself perfectly with words, well, there’s always a well-known song for every mood, feeling and occasion. Sway your readers with one!

4. Use funny sayings and quotes

Am I perfect? No. But am I striving to be a better person every day? Also no.”
Many business owners are afraid not everyone’s going to get their sense of humour. Your target market and ideal clients will.

Apart from being yourself, remember to understand your target audience and test out your funny sayings and universally funny quotes, memes and jokes.

5. Use rhymes sometimes! 

It can make anyone feel good, laugh a little and remember the creative word play. You can include it in your heading, lead sentences or as you sign off in the end. Keep them simple though.

6. Use funny, attention grabbing visuals 

If you are still using stock images as your creatives – you are doing more harm than good to your own success. Have you considered adding fun images, gifs and memes to go with your blogs or social posts?

My best trick is to find an image I like, that stands out and is different and I match the words to the image.

For example, I found a cute cactus image that I like … cacti and content have nothing in common so I switched on my creative brain (AKA I googled it) and came up with “Are your calls to action leaving your readers prickly”. Get it?! <inserts laughing emoji here>. We got a lot of comments on the word play and people even started leaving their own headlines referring to other cactus-like words. It was fun and memorable.

Do you want to take content into your own hands?

Is your content mediocre, boring and too salesy? Ewwww.

Maybe you want to create content that connects with your audience and converts to sales but you’re overwhelmed and confused about how to move from ideation to implementation and success.

Business owners, are you ready to solve that problem NOW, rather than putting it off for a few more months until you’re in dire need of help!  

In our 8-week Content to Cash online course, we work on your business’s content together so you get closer to reaping the benefits and success online that everyone *talks* about.

We actually do it.

Together we will devise a strategy, find your style, write content with soul and substance, share our winning structures and templates to make writing and content easy, and deliver high-value content and promotion and sales strategies to land more leads and new clients!

If you want to solve your content problems, learn everything you need to know about content strategy and witness the results along the way –

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