Question: How do you really get more engagement online?
Hi! I’m Elizabeth Campbell. I’ve been business for 5 years – online content writing and telling stories since I was knee high to a grasshopper. I am an Amazon best-selling author – Wow Words on the Web, and just completed my new book The Divorce Diary (the ultimate story!)
I’ve spent the last 16 years as a journalist and editor, and now the founder of Wow School!
Social media is a critical part of business advertising and marketing today and it is important to get as much activity and engagement on your posts as humanly possible. Here are 5 easy steps:
Engagement hack #1 – Stories!
Did you know that social storytelling is responsible for more than 65% of conversations had in public (Forbes)? Here are 3 stories that you can tell:
- Struggle story
- Business story
- Your transition story about how you left your full-time job
Engagement hack #2 – Questions
Ask a simple question using your social media captions. Here are some examples of questions you can ask that have good engagement.
- Business: Did you know, do you want to know how?
- Personal: What are you doing on the weekend?
Engagement hack #3 – Personal photos
Share personal images of your family, partner, what you are doing, selfies etc. These are usually more interesting than stock photos and help your followers to relate with you much better. Social media is more effective when it is personalized.
Engagement hack #4 – Memes
Your page should be a little bit funny and witty. Share entertaining content like jokes, memes, puzzles, funny videos, etc. These types of content will draw an audience to your page and then you can add the more serious stuff in between when they are engaged already.
Engagement hack #5 – Direction
Give the direction of how you would like your people to engage with you by using a call to action! Tell them what you want them to do e.g. share, comment, sign up, etc.
This ensures that your audience knows what to do when the time comes, they can go to your website to see your latest product or subscribe to your newsletter or share the post about your recent updates.
When you use these strategies and create this type of content with a call to action, it means you “sell” more on social media/online, without being annoying, pushy or salesy!
In conclusion – engagement online is like cash to a business … it’s is KING! I’m hosting a 5-day Social Media SOS Content Writing Challenge from April 29 that aims to get you more engagement (watch your insights soar!) – plus more followers, comments and inquiries.
Why not try our FREE LIVE 5-DAY CHALLENGE: Content writing for social media and beyond!
Do you want to attract new clients through social media with quality content writing but just need someone to guide you on the right path?
I have spent the last 16 years learning what YOU need to know to jumpstart a content writing strategy that can convert followers into paying clients – all through content creation.
Join me in this FREE Live 5-day Social Media SOS Content Writing Challenge where you’ll learn to:
We will be covering specific information about:
Develop a mini 5-day content strategy
- Create content that will have your audience begging for more
- Initiate and share the right WOW words and information
- Learn to write in 5 mins. FLAT!
- Reap the rewards of your hard work (watch your insights soar)
If you know me at all, you know I’d only be sending this if I believed it would help you get better results.
*Bonus #1* — All participants will have the opportunity to compete in our challenge and win $1500.
*Bonus #2* — EXTRA Live Webinar Check-in. Ask questions and get hot tips from other business owners just like YOU who want to get more engagement, leads, and inquiries.
The real-time content creation results are so crazy that I should be called crazy for offering the Masterclass for FREE!
Where: Online and in a special Facebook group
Date: From Monday, April 29, 2019
Time: 9:00am AEST (we meet live for about 30 mins each day)
Extra: PLUS a FREE “WOW Words” WEBINAR Thursday, May 2 from 7pm AEST
So, let’s end the financial year with a big content party!