Event planning and I have a confession…

Learn how to write online content that rocks and gets results, EC Writing Services, Elizabeth Campbell

I have a confession to make…I haven’t blogged for a few weeks. I know, slap my wrist. It goes against everything I teach you to do, doesn’t it? Event planning got in the way.

Let me explain what happened … I didn’t follow my own advice, which is to sit down and plan out my monthly content. At the start of every month, it’s usually the first Monday, and I map out my content for that particular month. I start with my blog, my guest blogs for Tweak your Biz, Savvy SME and Flying Solo, and then move on to my social media platforms.

It will usually take me about 5-6 hours to do all of this, but then it’s done and I don’t have to worry about it. So … I didn’t do that last month. Then I got all busy planning my new event schedule and running workshops that I didn’t get a chance. NOTE: This is a job you can outsource, but as The Word Stylist, I should definitely write my own content!

I hope you’ll forgive me. So, in other news, I ran my first event a week ago. It was so fun and exciting – and nerve-wracking all at the same time.

Even though I had 45 people in the room from 53 RSVPs, I was terrified no one was going to show up.

This is actually the number one biggest fear people have when it comes to event planning. I Googled it and it was in position one on page one of Google. I can see why. You have put everything you’ve got into this event and you know it will be awesome. But will others agree?

On this night, I get to the venue, which is set up beautifully and looks so stylish (my networking groups is called Business Styling Brisbane, so it was very apt), about an hour before to set up.

One of my volunteers Mell takes one look at me and says: OK, talk to me, what’s freaking you out the most?” (I must have looked petrified!).

Me: That no one will show up.

Mell: You don’t have to worry about that, they will come.

Mell: What’s else are you worried about?

Me: That we don’t have enough time to set up.

Mell: It will be OK, we have plenty of time. We have an hour before it starts and we only have about 10 minutes of setting up to do.

Me: Oh.

And the rest is history. We had a great night and I got the most remarkable feedback.

Here’s what people said: 

“I liked that you didn’t sell to us.”

“That was one of the best networking events I’ve ever been to.”

“Loved your presentation – it was really practical.”

“There was a high calibre of business owners in the room.”

“I made new contacts and we have already formed partnerships.”

“I’ll see you at the next one.”


This was all music to my ears and Mell was right, I had nothing to worry about.

Event planning tip #1

The biggest tip I can give if you’re just starting out is to have a team helping you. The more the merrier. I thought, “Oh, how hard can it be? I’ll be right to do it on my own.” Yeah, that was never going to happen.

Having a crew allowed me to meet and mingle with people, present and host the event without feeling stressed. By the end of the night, all of my admin work had been completed and everything was packed up. I couldn’t have been more grateful.

Event planning tip #2

Tip no.2 is to back yourself. If you have promoted your event to ends of the earth and have great content that resonates with your following, people will come – and it will be amazing!

** Special mention to Mell, Annette, Elaine and Katey who went out of their way to make the night a raging success. I am forever most thankful and grateful you are in my life.


If you are having trouble writing any type of content writing, have a look at the tools you are using and the get some structures in place to help you.

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Free content writing pack - It's time to up your content game and be consistent, writes Elizabeth Campbell

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