DID YOU KNOW: The Content Marketing Institute says content is one of the most effective ways to promote a business. Almost half of all marketers plan to use content to reach their customers. (Source: CMI)
Your content’s topics are the heart, soul and foundation of your online presence.
Successful content is a result of well-thought-out, relevant, interesting and valuable information. If your content topics are not narrowed down to match how your business is helping and what your audience needs from you, you will confuse yourself and your potential clients.
If your target audience is not reading what you have to share, something needs polishing. Maybe it’s a lack of a structure, themes or value.
In this blog, I will share tips on how you too can come up with awesome topics that get engagement and results every time!
Two ways to come up with topics for your content
The best topics come from your target audience, clients and the people you are catering to. Find an answer to the question: what does your target audience or client base want from you?
Here are the two ways to successfully come up with topics for your content :
1 – The core of your business
For instance, my business’s focus is content writing. Most of your content should be focusing on key aspects or your core business – which means your offerings and services. Find your topics on your core offerings by asking your audience what they want to know, look at the discussions you are having with your clients, understand the problems they are facing and what are helping them to solve and check out what are they commenting about on social media … Do you notice a couple of questions or subjects that just keep coming up again and again and again?
When you start writing down what your target audience is talking about, you can easily come up with 12 themes for 12 months of content and 52 topics for your content that would more than cover you putting out awesome content every week.
These could also be planned in a way where you can focus on one theme for a month with weekly topics or blogs, podcasts or videos that relate to that theme.
For example, a nutritionist will probably talk about the importance of boosting immunity and building strength during our current climate and coming into winter where flus are more prevalent. So the theme of the month of May is immunity. Now what four topics could the nutritionist come up with for a weekly blog post?
- How to boost your immunity with one supplement a day
- The 5 fruits and vegies that super charge your immunity
- Why a healthy mind can equal more vitality and better immunity
- The biggest mistake everyone makes with their immunity and the recipe to fix it
Believe me when I say you will feel so much more confident and at ease when you have these 12 themes sorted. Your content topics will flow more easily.
2 – What does your audience need from you?
Of course, the key areas of your business you will always be happy to talk about because the content will be linked to your products, services and your offerings. But then, there are some things that your audience might like to hear from you about that you probably will not be talking about at all, or not talking about it enough simply because you may not be offering any services directly related to those topics.
For instance, my focus is content writing. But some of my community ask me questions about how mindset and content are related. Mindset coaching is not something I offer, of course. But I do know how to create a growth mindset and how to overcome the fears that people have about putting themselves out there online or creating content to get the best results and not negative comments – and so I can relate it back to my business and I can also give some other different content or contacts.
There are always many topics and themes that you think could be useful but doesn’t fall in place with your plans, or something that your audience has asked you to share more about – you can always sprinkle in these kinds of topics to make sure you are also serving their needs. You can then break it down further into what you will be addressing specifically with regards to your website, blogs, social media, campaigns, newsletters, landing pages, promotions, structure, ideas and strategy each month.
Here are some more tips on how you can also stay current and relevant when it comes to your topics:
- Some content topics can also be about what is happening “right now”
Maybe when the pandemic began, you began to realise there are some themes that are picking up interest and make more sense for the current climate, rather than what you had planned earlier for a certain month. Or a certain theme that you should address a lot more now than you have in the past.
- Has there been any major changes for you or in your business?
Did your business purpose, product line or services undergo a change? It is always a good idea to review your editorial calendar every month to see if your plan is still relevant and give yourself some time to improve or fix it. Even if it is simply a different angle that you wish to explore, going through your calendar and plan will help you make your content worthwhile.
Try these tips so you don’t have to stare at a blank screen again. Especially now, with iso and social distancing, it is an ideal time for you to think about your business and content plans and maybe even start playing around with a new idea if you haven’t had a chance yet.
Great content means better long-term results and success.
It can be difficult for biz owners to create a wow online presence and profile, but the thing is, if you are not happy with how your content is coming together right now, you have to do something about it or long-term success and getting your desired results will remain a far-fetched dream.
“Don’t be afraid to give up the good to go for the great.” – John D. Rockefeller
I know just what you need
Challengers are you ready?!
Get ready to turn your ideas into content that gets engagement, leads, followers, sales, new clients and so much more!
If your content is not enticing your audience, there is something seriously wrong.
If you’re not getting leads – it’s a content problem
If you’re not getting inquiries – it’s a content problem
If you’re not getting engagement on your posts – it’s a content problem
And if you’re not getting clients from the content you write, create and post – it’s a content problem!
Join me on our 5-day Content Writing SOS Challenge this year – where you will:
- Develop a mini social media plan
- Devise and action ideas that work
- And write, create and post your new and AWESOME content!
If you’re sick of your content not getting a result, all the information you need to join us is here
We get started May 25, 2019 at 9am (AEST/QLD time)
See you there!