Get over your content fears to create magic and wow factor online

Overcoming your content writing fears online

Ok, let’s talk about your content fear when it comes to putting yourself out there online and writing content with real impact and wow factor.

Everyone has fears. Everyone. Even the bravest people you find online or have ever met still have fears.

I often marvel at my husband, Rafa, who doesn’t care what anyone thinks and will ask anyone anything; he will ask big influencers for help or he will ask millionaires their secrets.

But…

He is scared of spiders! As in “push Liz in front of him and run a million miles out of the way” scared. Yes, that scared!

Whereas I’ve been scared to ask for help in case someone says no or I feel like a fool, but spiders – who cares! I mean if I found one in my bed or it crawled on me I would scream the house down and there would be legs and arms flying everywhere as I made a mad dash to get the hell out of there.

But if it’s just there – not hurting me or anyone – I couldn’t give two hoots about it.

You see, everyone has fears but it’s what you do with those fears that will determine your next steps.

Rafa still googles and watches and researches spiders – even though he is scared of them.

I still ask for help or put myself out there even though I might get a no.

It’s taking the little steps on your path to success to overcome your fears – and it’s exactly the same when it comes to your online content and putting yourself out there.

Here are the top 4 fears I understand most business owners have when it comes to writing content and posting it online.

Content fear 1: People will think I’m stupid, silly, <insert your own negative word> here and I might say the wrong thing.

When I first started writing my content I was so scared I would write the wrong thing or people who had been blogging for years would call me out for not knowing my topic.

I was publishing my content but also guest posting on other people’s blogs and I was being featured in magazines.

I was a journalist for 15 years before I started my business and putting myself out there with my own opinions and sharing writing value was hard for me.

I had put my own beliefs into my content … that’s what I believed would happen. But guess what? It never happened. In the last 7 years, not one person has ever said I was stupid or silly, and I’ve never had anyone say I don’t know the value of the topics I share.

And I don’t believe you will either. Because you know your worth and value and you have an amazing experience that so many people need! So you are in a great position to share what you know!

And you know what, I’ve said some things where I’ve gone “what the hell was I saying”, but so does everyone! I know I’m not alone there.

Content fear 2: I’ll get negative feedback and everyone will hate it

This is a common fear for people when they are writing online content. In fact, many people will write their content, or a book, or even create incredibly helpful videos and blogs and never post them or publish their content due to fear.

And the thing that stops them is the fear of people writing negative comments or trolling them.

Honestly, in the grand scheme of things, this rarely happens. I can count on one hand how many negative comments I’ve had since starting to post content online for my business. You know, I got more complaints when I was a 21-year-old print journalist with a column called Sex, Drugs and Rock n Roll!

I actually got hate mail and an anti-Liz column group started to try to have the column removed from the paper. I kept all of those letters and emails for some time to keep myself motivated and not let others’ opinions become my fears.

And if it does happen that you get a negative comment here and there, you can hide or delete the comment or block the person writing it. I have done this before too. Then you let it go because not everyone is going to like you and that’s ok.

In fact, isn’t that the advice we give children? I know that’s what my mum used to tell me!

I saw this great meme recently, which backs up that statement: Not everyone needs to like you, heck, you don’t like everyone either!

It’s human not to like or get along with everyone … and the sooner you are ok with this the sooner you will be able to overcome your fears of negative comments and start publishing your amazing value and online content – fear-free!

Content fear 3: No one will read it anyway

When I don’t want to write a piece of content, I tell myself this same excuse!

The only way this can come true is if you haven’t done your research, you don’t know your audience, and you don’t know your topics.

But you do know all of this because you are a savvy and informed business owner who knows their stuff.

So your beautiful target audience and amazing clients-to-be will love your content and read it!

And the people who don’t, either don’t know about you yet or they aren’t your ideal target market and potential business besties anyway. So let it go and move on.

The right people will read your content, engage with you, and follow you.

Now if they don’t know you, that’s another story for another time!

Content fear 4: What if people judge me

This is a big one and journalists cop this judgement as much as the next person. Just have a look online at the comments on the news social sites. I think it’s appalling what people think they can say and get away with anything online because they are behind a screen.

However, that’s not what we are talking about here.

What I want you to take away from this is that you will be judged whether you do or don’t put yourself out there online. The world will never be free of judgers – so let’s rid our world of them.

What’s important is going to be how you deal with the judgement and whether you judge yourself and your ability to write amazing content.

What tends to happen is that if you let one person judge you, you might start judging yourself (even more harshly). And that’s going to be what stops you from creating amazing content and putting it out there online.

So who cares about people who judge you because some are going to anyway and we’ve all heard the expression “what others think of you is none of your business anyway”.

So let it be none of your business and keep forging ahead on your path to success and greatness. You deserve it.

You know what is your business?

Sharing your amazing value with the world!

needs proofing – see social media doc when it gets back from Donna

Is it your time to get over your content fears and shine online?

Right now, content cut-through and standing out online is critical to business success.

SPOILER ALERT – It always has been!

You know content is important, but it’s hard, right?

Sometimes you feel like you have it nailed and other times you feel like you’re no good at it and it will fall on deaf ears! {I hear you!}

But what if there was a simple and easier way to write your content to:

  • INCREASE ONLINE ENGAGEMENT
  • GET MORE LEADS AND INQUIRIES
  • SCORE MORE CLIENTS

I believe producing great content is a skill anyone can master with the right tools and mentor – and my Wow Words Membership will give you the know-how and confidence to achieve lasting results.

So if you want to learn how to produce awesome content all the time … the Wow Words Membership has the tools, resources, and strategies to make your online presence and profile stand out and shine.

Three things you need to know:

  1. We catch up every month live to write your content
  2. I am on hand during the live writing to critique and check your content personally
  3. New templates and strategies are released every month

If you are ready to take content into your own hands, we are here to help you >>> Check out the Wow Words membership and get control of your content once and for all with me as your guide.

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