Calling all actions! Let me ask you a question … do you put a call to action on your content? And is it the right call to action?
While this is the last step of the content writing process … because it’s one of the last things people read … it should actually be your first thought!
What’s the goal to the piece of content you have created and where are your directing people?
How does your goal relate to your call to action?
My hot tip is to: Put a call to action on everything! It doesn’t matter what type of content it is.
Now, I’ve got two things I want to outline in this blog for your today …
- Two types of calls to action
- The 3 types of content you can create.
CALL TO ACTION
Firstly, let’s talk about calls to action. There are two types: Subtle and strong.
Subtle: Where you explain who your business bestie is, what their problems are and how you can help them, with a link to book, buy, join, sign up or download. <you must have the link!>
Strong: The above, but with something more urgent. Usually, a number or time works a treat!
For my upcoming book launch event and physical book, The Divorce Diary: A Modern Business Woman’s Survival Guide … we started with the subtle call to action: “You can get your book launch tickets here on this link <insert link> or buy the book here <insert link>.”
Then we ramped it up to a strong call to action: “Only 20 tickets left. We’ve have 80 confirmed RSVPs and tickets sold already. Get your tickets TODAY so you don’t miss out<insert link>.”
NOTE: You would only use the correct number and not make it up … If you don’t have 20 tickets left, for example, you can use a time-based call to action. For example, there are only 24 hours left or I’ve only got 5 to give away.
TYPES OF CONTENT
Now, let’s move on to the types of content you can create:
Value content is where you just give amazing content, really great information and people love it. There are no call-to-action seeds and no proper call to action. No sales push or tactics … just very clean content.
This is OK, but won’t fetch you results quickly. It will promote you as a leader and authority, but you probably won’t see many (if any) sales from it.
This content is very in-your-face; it’s very sell, sell, sell; buy, buy, buy. It works, and we’ve tried this as well. But it only works for a period of time. It is a quick burn and you’ll get quick sales and sign-ups. However, what happens is that people get very tired of it and they start to unfollow and fade away. So does your engagement.
Then there is Connected Content. My fave! It’s content with a cause that brings together the value content and the sales content to create “connected content”. It’s amazing, informative and interesting content that people love, she and engage with, and which also raises your profile, also gets you the leads and all the opportunities that you’re looking for.
2018 CONTENT TREND
One of the big trends this year in content writing is to be more personal and this is the same for your calls to action.
When you are writing your call to action all you need to do is talk to your business bestie, and you do it in a way like this:
“If you are a small business owner who loves fashion and beauty but you just don’t have the time each morning to “do your face”, why don’t you sign up to my free makeup styling session where I’ll give you all the hot tips on applying your makeup in 5 minutes. You can do that here, with the link.”
For my business, I would simply say: “If you’re a small business owner and you would like to learn how to write online content that rocks and get results, but you just find it too time-consuming and you lack confidence in putting yourself out there, please come and join me at one of my workshops where I’ll take you through a simple writing structure that will change your business and your life (hello, more leads, sales and opportunities!). You can book your spot here.”
HOT TIP ON CALLS TO ACTION:
You can’t just have something that says, for more information, call me on this number or email me at blah.
- First, not a lot of people like to pick up the phone these days.
- Second, if you give an email address, they may or may not click on that because they don’t know what to say to you yet.
Your best bet is to use the above example so you can speak to your potential clients through your content and calls to action.
Calls to action are just one of the money steps when it comes to content writing. If you’d like to know what another 4 major money-making steps are, we cover this in my content writing workshops. You can find out what we cover, a list of topics, my 5 STAR content writing methodology and book your seat right here.