Only a few weeks ago, a friend and a super blogger said to me: “Liz, why are you not doing workshops? I’m so surprised you haven’t added this to your list of products yet.”
Here’s how that convo went down:
Friend: So, why haven’t you?
Me: I don’t know.
Friend: Yes, you do.
Me: Because I don’t know how to.
Friend: Yes, you do. How come?
Me: Because I’m scared.
Friend: Of what?
Me: That people won’t be interested or, worse, they won’t show up and I’ll be left standing there all by myself with a plate full of cupcakes.
Friend: Don’t be ridiculous. What’s your goal? How many people do you want there?
Me: Ten.
Friend: Pfft. You can get that with no troubles. If you can’t, I’ll be able to.
Don’t you love friends like that? They hound you until you do something because they know it will be good for you?
So with her on my case, this year I’m offering workshops and webinars as products – some free and some with a price tag.
I love speaking about my one true love – writing – but I love nothing more than to stand in a room full of like-minded people and teach them how to write online content that rocks and gets results.
*** The first workshop is March 24 in Brisbane (here are details!) – and it will be on how to write a blog. I know this is a popular topic because I get asked the question – “how do you blog?” or “how do I start a blog?” – all the time. Only just today one business owner posted the question in a group I’m part of…he actually wanted a process and template to use.
I’ve been wanting to take my business in a new direction for a while, but just haven’t yet. Being in business makes you do a lot of things outside your comfort zone. In fact, you have to do these things every … single … day.
The good news when I put the question to my personal Facebook page: Would you like to learn how to write a blog and boost your business…I had over 30 comments and already I had people wanting to sign up then and there.
At last count without doing any marketing at all and just going back to those people who said they were interested, I had six people signed up and paid to come to my blogging workshop.
I was over the moon!
When I told my business mentor about it, he actually said something really surprising to me. He said he felt the same way (that is, scared – but he didn’t say those words!) and this year he wanted to play a bigger game. So he put it out to his personal Facebook page to ask if they’d be interested in a writing retreat. He said he had more than 150 people come back and say they would be interested in it. Hence, he’s now holding writing retreats this year. I love that.
The moral of my story is to just try it. Whatever it is for you that’s scaring you, just put it out there and see where you get with it.
And don’t be put off if you don’t get the answers you were hoping for. Keep trying, change your approach or your question and have another go.
Conclusion
If you are having trouble writing any type of content writing, have a look at the tools you are using and the get some structures in place to help you.
If you would like a copy of my free Writing Pack, you can get one here.
It covers the 5 areas you need to focus on for content that generates more engagement and leads, how to write Connected Content, a blog-writing template and the mistakes most business owners make when it comes to writing.
If you need this in your life now, grab it here – Free Content Writing Pack.
