Are you playing small with your content?

Are you playing small

Oh, the question of the year … are you playing small with your content?

We’ve all been there in one respect or another. Knowing that we could be playing a bigger game, but doing everything humanly possible to stay small.

Gosh, I bet there’s something you are doing right now that keeps you from reaching your full potential online.

Take a minute to think about where you could be bolder and put yourself out there online more. Think about something you have been wanting to do for a while but haven’t done it yet.

So what does playing small actually mean?

“The term “playing small” (popularised by spiritual philosopher Marianne Williamson) refers to that part in each of us that’s focused on short-term, temporary comfort, security, relief, and validation. Playing small means our actions are motivated by our fears, insecurities, low self-worth, and scarcity. It’s impulsive, reactive — and often frantic.” (Source: Experience Life).

Sound familiar?

Does that resonate with you? I know it has resonated with me at certain times of my business life and career.

Maybe you say things like this to yourself:

  • What if people think I’m talking myself up?”
  • “Maybe I shouldn’t post it so I don’t appear like I’m bragging.“
  • “Maybe it’s better if I just delete this post.”
  • “No one is going to listen to what I have to say anyway.”

Here’s what playing small looks like with your content

  • Not posting regularly and then posting sporadically in a frantic rush to get more leads and clients. (You’re likely saying, I need more money now!).
  • Only committing to posting once a month and thinking that’s enough in this online world.
  • Not expanding your content repertoire or trying anything new.
  • Not using different types of content – for example, only using memes or only sharing other people’s content.

TIP: The four pieces of content you need are: value, results-driven, promo, and entertaining content. How many of these four are you using? One, some, or all? Read our blog right here

  • Expecting results from your content when you haven’t been educating or nurturing your prospects, followers, and lists.
  • Not being strategic about your content.
  • Posting random, pardon the French, cr*p.
  • You make excuses to write content or post. For example, I’m too busy, I don’t know how to do it, it won’t work for me.
  • Listening to too many people, doing too many things, and downloading and consuming all the freebies you can possibly listen to.
  • Not paying for a course or investing in a coach to help you hone your skills and learn the strategies for online success.
  • Only posting what you feel comfortable posting.

TIP: Get out of your comfort zone! Post something new and fresh and watch the magic unfold.

  • Making everything about you and not your target audience.
  • You don’t celebrate the content that does do well.

How many of these do you identify with? I get it, I’ve done this stuff too. And it’s not until you are aware of it and know that you are doing one, some or all over these that you can change your ways.

How do you get more confidence online and play a bigger game?

Write. Post. Repeat. Build confidence.

It’s that simple.

Write: When you write or talk about your chosen topics and subject matter, you are inevitably going to get good and comfortable talking about it. And people will ask you questions which you will have your unique answers to, also helping you to feel more confident.

Post: The only way your clients-to-be will see your amazing content is if you dare to post it!

Repeat: Show up online regularly and consistently. You must do this to build brand awareness and show your audience who you are. Show how you are helping people, share new and fresh ideas, and keep doing it!

Build confidence: Do these few things on a regular and consistent basis and you will feel more confident and comfortable online and people will enjoy and follow you and your content.

Greatness online takes time. Remember Rome wasn’t built in a day and your content won’t be either. 

Keep going and if you need help and accountability, check out our live writing sessions every month as part of my wow Words Membership.

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