Are you an AC/DC fan? No? You better read this then

Are you an AC/DC fan? No? You better read this then

CONFESSION: You may not know this about me but I love AC/DC. Huge fan!

I love rocking out in my living room to Shook Me All Night Long and it was the first song and set I learnt on the drums post-divorce.

I’ve been to see them live and even got caught up in a bit of a mob crowd after the concert.

I know, right! Did you pick me as an old-school heavy metal rocker?

Are you a fan too?

If so, I’m sure you’re just as in awe as I am that they are still rocking and at about 70+ years of age with 50+ years in the business and they are still releasing new songs.

Will you be able to say the same about your business when you’re 70+?

Will you still be rocking it out in your business? Will you still be pushing the envelope to change and adapt with whatever social media, app, or robotic means will we have to communicate and share our knowledge? Will you still be innovating and standing up as the leader in a sea of sameness?

Like AC/DC?

Boy, I hope I’ve got their stamina!

And you’ve got to hand it to them, and others like them, remember…

Social media wasn’t around when AC/DC started.

They didn’t have a website back then either.

They didn’t have online booking systems.

Heck, email wouldn’t have been a go-to tool.

They have had to change and adapt.

It’s the only way to stay innovative and at the top of your game and as a leader in your industry.

Change is inevitable in business and I can’t say I’ve met many people who enjoy change, especially if it’s forced upon them. But it’s how we adapt and cope with that change as to how effective it will be for us.

Let me tell you a story … For years I suffered through using an email platform that wasn’t right for my business. I battled on with it for four years!

Why? Because I didn’t want to change. It was expensive to set up – personally, it cost me $8k to work with someone to set it up. I paid a part-time team member to work on it regularly, costing me more money.

And it was soooo time-consuming and stressful to set it up that I really didn’t want to go through that again. So I suffered through it.

The worst thing was, it wasn’t even amazing. Not for me anyway. It didn’t do what I wanted it to do, it was buggy and half the time it didn’t work!

I knew I needed to change, but didn’t want to go through the stress of changing my emails over to another platform and do all that work again, and pay all that money again.

In the end, the pain was too much; I was losing clients, my list wasn’t growing, I was wasting time and money trying to figure out the bugs (their team couldn’t even figure it out, yet I knew so many influencers who used it and it worked for them).

And then I found an amazing platform that works so well for my business as it is right now and how it will grow in the future. 

And guess what?! It wasn’t time-consuming. It wasn’t hard. It was actually super easy and their customer and migration support was so helpful.

It’s cheaper than the old platform, it does what I need it to do and todate, I’ve never had an issue with it.

But until the pain was so great that it made me feel sick and started impacting me more than just financially, I didn’t do anything about it.

This is what happens for your clients too.

They put off making the change or learning something new until they just can’t cope anymore and reach out to you.

So I’m putting it to you – What do you need to change in your business right now to help make 2021 easier and more effective for you?

It might be a system or process, team member, contractor, area of expertise or lack thereof, or even your content plan and strategy.

If it’s the latter, I can help you with that.

Be the AC/DC of your industry and allow your legacy to be here in 50 years!

If a super successful online presence and profile that shares your value, generates more leads, attracts paying clients, and creates new opportunities (like speaking, media and interviews) is what you crave and need to change or implement in 2021 … read on.

If you want to reach and impact more people, work less in your business, make more money easily, and enjoy the time and freedom to do more of the things you love {sooner}… Read on.

And if you are ready to be the AC/DC of your industry, have the staying power, and leave the legacy… read on.

But if you want an easy option that doesn’t require any work or commitment … go find it and let me know! I’ll be all over that!

To write results-focused content you need a proven framework. To write content quickly so it doesn’t zap your time and energy, you need templates and to get the actual work done you need accountability and dedicated time.

If this is lacking in your strategy and schedule, it’s also holding you back from:

– the impact and influence you want to make a bigger difference

– making the money you deserve

– building an online profile and presence with WOW Factor

– having a business that allows you to have more time and freedom to do the things you really want, such as travelling, spending time with loved ones, having more “me-time” and working ON the business instead of in it as much.

If you are ready to make the change and want to know the steps involved in writing content that will help take your business to the next level in 2021, join my Content Writing Masterclass and learn how to generate unlimited leads and an abundance of clients with powerful online content that turns your ideas into influence and impact.

Register to save your seat. A limited number of seats are available for this free event.

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