But I don’t want to be annoying … people will think I’m annoying … putting out regular content will be annoying for people on my list.
Can you see the pattern here? Isn’t it, um, annoying?
Just kidding; this is a valid concern and gosh only knows we are all guilty of being annoying online to some degree.
Let me tell you a little story. Back in the day, when I didn’t know any better, I smashed my email list with reminder emails for an event I was hosting. I emailed every day, even a couple of times per day because I had forgotten to promote it and I had a speaker coming along with only 4 RSVPs.
I was in panic mode and I tried to push that issue on to my email list. Well, in the end, I had 80 RSVPs and 50 people show up with 4 days of free promotion. But I lost over 100 people who were on my list. They unsubscribed.
The consensus – I was annoying them!
OK, so I get it. But you can still put out regular content without annoying people and that’s just one of the insights I want you to take away from this post.
Here are the other content writing insights that may surprise you about EVERYONE who writes and publishes their own content.
1. Everyone has a degree of fear when posting online
Even if they don’t know it, even the biggest stars in the online world have fears about putting themselves out there online. Why don’t you ask them?
I wrote a blog on the fears all business owners have when it comes to putting themselves out there online. Check it out here.
It can feel uncomfortable, scary, frustrating, and intimidating, but it doesn’t have to feel that way. Content can be connected and fun – and it can help you grow your business and online profile.
2. All business owners make mistakes with their content
Ah, I can’t tell you how many mistakes I’ve made with my content and putting myself out there.
Did you know, in my very first workshop, I almost sabotaged it because I was so scared no one would come to it that I turned off the purchase button on the sale page? It was only corrected when the promoter and venue host called me to ask what was wrong?
I turned it back on and we had 20 people at my first paid workshop!
Imagine if I had let my fear get in my way!
3. We’ve all said something dumb!
At one time or another, you’ve walked away from a conversation or even a messaging chat online thinking, “man, that was dumb!”. Admit it. You only have to look at people on TV or celebs being interviewed to realise we say silly things all the time – it’s totally natural. Some people will call themselves out and say “OMG, I don’t even know why I say that!” And others will make a joke of it.
The common misconception about putting yourself out there online is that you have to say the right things at the right time every day of the week – and that’s just not humanly possible.
It’s so much easier with written content because you can vet yourself and your words. You can have a proofreader go over it for you and you can get a trusted acquaintance to look at it for you.
4. Not all content will get you a result
Let’s determine what a result is. Most times, when I ask business owners this, they say leads, sales, and clients – or a derivative of one of those things!
Now based on that description, not all content is designed to get you a “result”.
And the big point to make here is that not all content should get a result. Some content is designed just to share, connect, inform, and engage. And that’s perfectly fine.
5. Great content takes time and skills
I’m sorry but every successful content creator online will tell you that amazing content, a winning online presence, unlimited leads, and an abundance of clients from your content just takes time, honing your skills, and consistently showing up online.
They are the three keys to success.
So commit time to your content!
6. The winners online keep perfecting their skills – even if they don’t tell you!
You’ve got skills, girl! So use them!
You know how you see those incredible influencers online and they have awesome images, share words of wisdom, receive lots of comments, and people just want more of what they are selling?
They didn’t get there by accident.
They invested in their skills. They learned to create amazing content and they did it consistently.
What they don’t know, they learn how or find someone who can help them.
Need some Wow Words of your own?
“I love attending Liz’s writing workshop each month and look forward to them knowing that I’ll get a writing assignment, such as a specific social media post, a sales post, or a blog completed. That is satisfying in itself but the best is learning strategies from Liz who is generous, encouraging, and a master. I love the ‘on the spot’ ideas and feedback on my work. My writing has improved out of sight and I now have confidence in expressing my ideas, sharing my voice through my writing. Thanks so much, Liz. See you next month!” – Lauren Bell, The Anxiety Relief Handbook
You too can feel like Lauren (and Moana, Heidi, Gen, Brigid, Jess, Pip, Kim, and Sandra).
Because your content shouldn’t be a drama, it should be easy to write, leave a lasting impression on your audience, and fetch you unlimited leads and an abundance of new clients.
I share how to get results in our Wow Words Membership platform and live monthly writing sessions. I will teach you what posts to write and how to write them so you get people inquiring about your services, sending you PMs, and signing up for your webinars and lead magnets.
Find out more about my Wow Words Membership so you can write content with ease too >>>