7 content types every small business owner needs to nail

Be the king of content in your industry, writes Elizabeth Campbell

TRUE FACT: Content is still king (or queen) and its creation and distribution has become critical in any small business.

And that means you need to be the king (or queen) of the content world in your industry.

Content is important in customer acquisition and business marketing.

But did you know … There are also different types of content that a small business owner needs to master in order to have the best opportunity to attract visitors and convert these to loyal customers?

First and foremost, content has to build trust, educate and also encourage brand loyalty.

So, my friend, here are the 7 pieces of content that every business owner must nail in order to get the most out of your marketing efforts:


This is the gateway to any business online and must be done right. Think of your website as a virtual version of your office but a self-service one. Customers must be able to navigate your website easily through clear, legible page descriptions, menu headers and the right words. Ensure your website content is engaging, entertaining and educational for the best results.

Blog and social posts

Blogs help to educate visitors to your website, start conversations and provide more information about your business, products and company culture. Make use of your blog and social channels for SEO purposes too as it is a great way to improve your website’s ranking on search engines.

Promotion blast

An effective promotion blast can help to attract customers to your website, boost your mailing list subscription and also introduce your product to new audiences that you can then work on towards converting them to customers. A good promo blast will still help your reader as well as enticethem to take the next step.

Landing page

Your landing page is like your store front. A killer landing page will encourage visitors to leave their contact details and also click on your call-to-action to learn more about what you have to offer. Ultimately, they will buy your offering.

Newsletter (or whatever you want to call it!)

This helps to strengthen the bond between you and your VIP list. Newsletters provide regular updates to customers and remind them that they are valued, loved and important to the business. It also helps as a means of building relationships, understanding what your VIPs want from you, sharing your content and introducing new products and promotions to your readers.

Free download

Offering quality free-downloadable content on your website gives customers value that they can rely on. By giving customers and website visitors free information or content through an easy download, you also help to increase your leads base for further communication.

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Email series

This is a great way to boost your revenue easily without spamming the receiver’s inbox. A quality sales email with adequate information, benefit and actionable offers is a nice way to encourage readers to visit your website, see your products and services, and eventually make purchases.

Content is important to every business and helps to expose your business to new people. It also boosts your organic visibility on search engines, helping you to increase your revenue. Do you need help?

Need a hand?


Our signature content creation course and online experience “Content 2 Ca$h” is ready to welcome you!

This is where you actually write your website, blog, social, newsletter, download and other connected content that truly gets you a result online.

If your goal is to get more people coming to you and more clients from your content, creating words with WOW FACTOR is where you start – and the Content 2 Ca$h course is your next step.

SUSAN, author: The clarity and focus and working with Liz was instrumental in keeping my book in the top 10 on Amazon throughout the year including No1 multiple times.

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If the 7 content staples are where you need help, all you have to do is ask! Book a STAR Disco session with one of our Content Leaders and let’s see what’s holding you back from getting more leads, clients and opportunities.

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