3 reasons why you should outsource content

Outsource content

“The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it.”

– Alphonso Jackson, leader

Website content, social posts (across Instagram, Facebook, LinkedIn and Twitter), videos, blogs, newsletters, emails, lead magnets, courses, challenges, books, presentations, landing pages, webinars and workshops – phew, there’s a lot of content floating around out there!

And it’s a lot of content to create, manage, publish and track for a business to grow and succeed. Some of you may be sticking to the basics in the early stages and for others, as your business grows, your content needs grow with it. 

Content should not be a one-person job. Just like a business, it takes a team to make content marketing a success. 

In addition to this, as the needs of the audience change, you must continually strive for higher quality and value to stand out through your content. 

DID YOU KNOW: Research shows:

  • It takes 65% more time to write a blog in 2019 than back in the year 2014.
  • 84% of B2B marketers outsource content creation.
  • Half of the B2B marketers outsource at least one content marketing activity and content creation takes the lead here. (Source: Content Marketing Institute)

Why you should outsource content for your business’s success 

“Do what you do best and outsource the rest.” – Peter Drucker, Management Consultant 

Here are the three reasons why you should outsource content marketing to a team of professionals who know what they are doing: 

1. Instant access to a team of experts who know what they are doing

Outsource content to an expert to bring powerful and new ideas and strategies to the table. I can’t emphasise enough the incredible results you will witness when you surround yourself with the right, talented and committed team who want the best for you and your business.

These experts should be well-versed with all things content to help you stand out, not only in terms of quality content but also keep up with trends, engagement, brand identity, voice and so on. 

When you are out there running your business, your expert content team will make sure that your brand is shining, growing and making an impact every step of the way. 

2. They can help you build, maintain and grow your online presence

Plan. Write. Publish. Repeat.

This is what most business owners think content marketing involves. We often forget about the next steps. Promotion, SEO, keywords, visibility, engagement, upselling and paid advertisements are also something every business has to start venturing into at some point in time.

If your dream is to:

– Go global and reach more people
– Target new markets and bigger audiences
– Grow your community with consistent content
– Get more leads and clients

A remote content marketing team can work as an extension of your team to make it a reality!

3. Save time so you can focus on what’s important in your business

“I just need more time! But I don’t know where to start.” – this is something we hear all the time and is a common issue among business owners because they are expected to wear many hats. Operations, management, finances, sales, marketing, admin, HR, team and business development take up most of the day, week and month! And before you know it, time has got away from you and your website, blog and social media have been “put off” again.

This is highly detrimental to your business.

Researching, writing and publishing great quality content can be time-consuming, especially if you don’t enjoy it (like we do!),  but you also don’t have to do it all!

When you outsource content and free up your time, you can instead focus on running your business and focusing on what you love:

– Personal and professional development 
– Business goals, the big picture and growth – Product research
– Mentoring your team
– Customer service
– Networking, partnerships and collaborations

Need help now?

If you’re ready to start discussing your outsourcing needs, we are here for you – and your next step is a really easy one. All you have to do is send us an email via our website and we will be in touch.

Sometimes the hardest thing you need to do is let go and take the next step – but it’s the action that will help you 10-fold down the track. Let us look after your content for you. 

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