“What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens.” – Jolie Miller, Content Strategist
Are you aiming to change people’s lives with your content? Many small businesses across the world are pivoting and innovating, which means you can too, especially when it comes to your content.
If you are struggling to wrap your head around what it means to achieve success and results from content marketing and often wonder:
- How other businesses generate heaps of consistent leads.
- Why you can’t see the light at the end of the tunnel and content seems like a chore.
- What you are doing wrong with your content strategy because it’s not working.
Here’s the secret sauce every small business owner needs to spice up your lead generation success:
Enter: Lead magnets.
There are so many different types of lead magnets that you can use to attract the right audience and ideal clients and you have probably seen, read or downloaded one recently.
Here’s what happens…
You are scrolling around on social media and you see a post or an ad that piques your interest, so you click it. You are taken to a popup or landing page for a FREE resource. You go ahead and download it.
You fill in your name and email address and that fascinating free download gets sent straight to your inbox. It could be a PDF of an industry’s insights and trends, a checklist, mini e-book, course, video series or even a book.
Whatever it is, it’s a valuable resource designed to get people to say, “wow, I need that!”.
For any small business, the need of the hour is to offer valuable content, grab attention, get more leads, increase sales and convert customers into repeat business.
If you have not used a lead magnet before (or you haven’t in a while), here are 26 incredibly awesome lead magnet ideas that you can implement straight away in your business.
Let’s supercharge your business with these 26 lead magnets
- Swipe file
- Checklist
- Templates
- Online course content
- Challenge
- Email tips series
- Book/ebook
- Scripts
- Toolkit
- Worksheet/Workbook
- Prompts
- Spreadsheets
- Workshop
- Ultimate Guides
- Podcast transcript
- Discounts
- Resource list
- Scorecard
- Brochures
- Loyalty programs
- Contest/Giveaway
- Waitlist/coming soon
- Bonus
- Webinars
- Slides/presentation
- Newsletter
Create magic with your content and the only answer you will get is “Yes!”
With new businesses and competitors popping up everywhere, business owners need to implement quick ways to stay ahead and grab the market with quality content.
Customers today are not generally wired to purchase your product or service in a flash. That’s where lead magnets come in – an opportunity for you to nurture and get more leads, show them why you are different, win their trust and give them a reason to choose you.
Turn your content into a client-generating machine!
Learn how to write profit-driven (and awesome) online content that connects with your audience to reach more people, builds your list, triples your leads and grows your profile and business with more clients and opportunities.
