17 ways to promote your business, yourself and your content

Learn how to write online content that rocks and gets results, EC Writing Services, Elizabeth Campbell

If there is one thing I’ve learned in business, it’s that you need to find ways to promote your business and get people talking about your business.

In all the good ways of course.

When I first started in business, I didn’t really want to promote my business or myself, so I promoted my content instead.

It proved to be a valuable move because I have never been seen as a “salsey” person (well, that’s what I am told!) and I get feedback all the time that we share awesome information.

You can certainly do this too … just share really amazing content that connects to people and makes them feel like they are the only person reading, listening or watching.

Over the years, I started promoting our services, courses, products, other people, my clients and my higher-end options like Wow School.

So today on the blog, you may benefit and enjoy reading  these promo tips that have worked for me and my clients to get their business, brand and content out to a wider audience.

  1. Expos
  2. Competition and giveaways
  3. Challenges
  4. Groups – Facebook and LinkedIn
  5. Submit your website to directories: EG White Pages, Yellow Pages and Yelp (Google others)
  6. Have a content link on your business card – so to your free download, podcast, YouTube channel or a landing page with your FUN product
  7. Pay to boost your posts
  8. Website URL or link to content as a sticker on your car
  9. Referral or affiliate program for your tribe and clients
  10. Turn your brochure into a free download on your site – make it juicy.
  11. Post in communities – EG Blog Engage, BuzzFeed, BizSugar, Viral Content Bee, Quuu
  12. Facebook, Insta, LinkedIn and Youtube ads / or any other places you would like to advertise
  13. Automated message on your socials – that directs people to your free download or Facebook/LinkedIn group
  14. Promote your business with a link in your email signature to direct people to your download, blog, landing page or Facebook group
  15. Try Outbrain – it’s a paid service that adds your content to the bottom of other pieces of content usually with a bigger audience than yours
  16. Engage a PR company or use Sourcebottle
  17. Round-ups – Google the words monthly list, weekly review, event roundups and get into to some new areas where you can showcase your products, events, workshops and services. EG Weekend Notes, the newspapers and magazines have book reviews you can submit to, they have event sections you can also submit too. Look for local directories too in your suburb.

Try these keywords and also try with your own business keywords and industries:

– monthly event roundup directories

– monthly event roundup directories Australia

– monthly event roundup directories Brisbane

– business directories Australia

Now it’s your turn, choose 5 of these strategies that you feel most comfortable with and start to promote your business! You will only reap amazing rewards from your efforts.

If getting yourself out there to a wider audience is an area you are struggling with, I’ve got a few ideas for you …  why not come along to my story-telling and writing workshop online or in a city near you and learn the tricks of my trade!

Get people talking about your business, sharing your content and tagging you for all the right reasons so you can get more sales, new clients and get high-end opportunities.


If you are having trouble writing any type of content writing, have a look at the tools you are using and the get some structures in place to help you.

If you would like a copy of my free Writing Pack, you can get one here.

It covers the 5 areas you need to focus on for content that generates more engagement and leads, how to write Connected Content, a blog-writing template and the mistakes most business owners make when it comes to writing.

Free content writing pack - It's time to up your content game and be consistent, writes Elizabeth Campbell

If you need this in your life now, grab it here – Free Content Writing Pack.

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