“Your goal should be to own quality time in your customer’s inbox.” – TPLDrew. Isn’t this a great online content idea?!
But how exactly do you do that? And why do you need to write good quality content?
Good content has many benefits, including building brand reputation, driving traffic to the business website, or attracting the audience to buy products or services. But if you aim to get more engagement as well as create an amazing online presence, writing good content is, in reality, what you need to do.
More engagement also means enhanced visibility. When your audience finds your content appealing, it increases the content’s reach.
So, what are some different ways to write online content to get more engagement and enhanced online presence?
SURPRISE YOUR AUDIENCE
People always love surprises. A surprising post can help you attract attention. And, because you surprised them, they are likely to reward you by recognising it through comments or shares.
ACKNOWLEDGE THE OPINIONS OF YOUR READERS
You can start or end your content by asking your readers with a question. This way, you can get them more engaged in the conversation.
For example, you can ask “what health tips have you found useful?”. In return, you can naturally prompt your readers to respond.
CREATE INTERACTIVE ONLINE CONTENT
You can get the readers involved by creating interactive content. This is where you can create a survey or quiz that can help you evaluate the current needs of your readers or reflect the opinions of your readers.
STIR UP CONTROVERSIES
Articles that contain controversies appear to be more attractive to the readers. You can look for topics that offer two sides of the arguments. Then, share your opinion.
INCLUDE DIFFERENT CONTENT MEDIUMS
By enlisting more content mediums to your articles, you can attract a more significant number of readers. You can use video content or in-depth written features. Remember, readers have different preferences, so giving them variations is a great help for them.
CONSIDER CONTENT THAT TARGETS THE NEEDS OF YOUR READERS
If you can successfully get more engagement and improve your online presence through content marketing, you will be able to promote loyalty and familiarity. When users feel they are an integral part of your brand, it drives their purchasing decisions. What more can you be doing for your audience?
Remember, people are visual, so expect that they are more interested in contents that pop out with images. By adding images, you can create a good impression, too.
STRUCTURE THE POSTS
When posting your content, make sure it is
WRITE AN AWESOME HEADLINE
Your content’s headline is responsible for creating a good impression. If the readers find it interesting and clear, they read the entire article. Also, make sure to include keywords in
CONSIDER KEYWORD-RICH PHRASES
HOT TIP: Use keyword rich and relevant phrases throughout your content. Include them in the header, lead sentence in the body of the content to help the readers determine what your post is all about and help search engines index it.
PROPEL CONTENT WITH SOCIAL MEDIA
Different social media platforms can help you increase engagement and the reach of your online content. Also, it promotes sharing efficiently. Remember to use a strong call-to-action and engaging descriptions.
With the above content writing tips, there is no way you can’t have an awesome online presence and acquire more engagement from your content.
Speaking of social media and online content…
The Social Media SOS Content Writing Challenge is happening on April 29.
If you are in business and find that content writing just does your head in on social or anywhere else, come spend 5 days with me online and learn how to write to boost your online presence, profile, and business (and beyond!).
Join us on the link below and watch the video below for more details 🙂
See you there
PS – if you know of a business owner who needs this – please share this post with them!