What Suits taught me about running a business

Running a business is easy if you’re Harvey Specter!

Hi, my name is Liz Campbell, I love dogs, running a business, caramel lattes, oh, and I’m also a Suits addict. Not your gorgeous designer suit, but the TV show Suits… well mostly, I’m addicted to Harvey Specter, the gung-ho attorney and corporate lawyer who can hustle with the best of them. He only ever wins.

I binge watched all six seasons in record time. I’ve calculated I watched about 100 hours in the last 4 weeks.

I know I told you , I got addicted.

But as I sit by the river eating my açai bowl this morning I got to thinking … if I spent all this time watching a TV show, I need to make that time productive, and I started thinking about how Suits could help me in my business and what I had learned in the 100 hours.

So here are my top 5 learnings on how to run a business thanks to Suits and Harvey Specter.

  1. You need to take risks

This year I’m committing to taking more risks and backing myself 100 per cent. Sometimes they need to be calculated risks and other time you need to trust yourself to make a good decision. If Harvey can do it, so can I!

It’s all part of running a business!

 

  1. Spend money to make money

The amount of wheeling and dealing these lawyers did in every episode was astonishing! But it got me thinking … how can scale my business if I don’t invest in it. So this year we start Facebook ads and I got in help to get me more online (I know what you’re thinking, can she get any more online?!). I’ve also bumped up the hours for my sales team. This is it, this is the year.

 

  1. Get creative

In Suits, they are always being creative about how they can win their cases, sometimes it’s not entirely legit. Now, I’m not saying be shady, I’m saying use your creativity to come up with new products to sell. This year we will be offering new workshops and courses and will be an“online media publishing house”.

 

  1. Run your biz like a case

With every episode I watched I saw the way they handled each case (yes, I know it’s not real!). And it got me thinking … this is how we should; 1) handle our clients (running a business like individual cases); and 2) how we write compelling content. For example:

 

  • Each person (defendant) has a problem
  • You go out of your way to solve that problem
  • You list out how you’re going to do that in your “opening statement”
  • And then you tell the “jury” the story and the steps.
  • Your call to action is of course the “not guilty” plea!

 

  1. Have a backbone

One the things my parents taught me growing up was to have a spine, that is, have a backbone and don’t let people push you around. Stand up for yourself. Stand up for what you believe in.

Some times business isn’t the easiest thing in the world, other days it’s the best. But it’s imperative to the welfare of your business that you don’t let people “strong arm” you, even clients.

Now when you begin in business, you will probably take whatever clients you can to get your business off to a flying start, but as you progress you get to choose to work with your business besties, you get to make that decision.

Too many times, I saw the dollar signs before the “case” when I was starting out and when you don’t trust your gut or have the spine to say no, things can head south fairly quickly.

My best tip when running a business is to always back yourself. Trust the risks you are taking are for the good you your clients, your business and yourself.

Trust the money you invest in your business and the products you create will reap wonderful rewards and trust the right clients are coming to you.

Now enough of Suits, I need to get some work done! I’m working on my newest program, my 8-week “5 STAR Content 2 Ca$h” online program.

If you’d like more info, here you go 🙂

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