Did you know your About Us page is one of the most visited pages on your website? It’s actually second in line after your Homepage.
So your About Us page is pretty important.
Your readers what to know who you are, what you do and how you can help – admittedly they are looking for a problem solver, someone who can take away their pain. Threading this info into your About Us page can give you an advantage others don’t have.
So here are my 3 best tricks when it comes to writing your About Us page and how to really make it rock.
- Tell your story
Your readers what to know all about you. They want to know your story because it’s human nature to want to know all we can about a business and the people behind it. Why do you think gossip mags still do so well?!
Everyone has a story to tell, so tell yours. How do you come to be in business? Who was your first client? How did you leave your full-time job? Is there a funny story as to how your business started?
Stories the quickest way to build a connection and trust because we feel like we are getting to know someone and why they do what they do. They show we are human and we like to work with people we know, like and trust.
- Write it differently
Use tips, tricks, statistics, did you knows, stories and anything else you can think of to make your About Us page different to others. You want your online content to make you stand out and shine, not make you the same as everyone else.
Notice how I started this story? With a did you know! Why not do an interview with yourself or share some facts that people won’t know about you. Have a sub-header that says “5 things you don’t know about <insert your name here>.
Inject some of your personality into your content and watch what happens.
- Give the right information on your About Us page
Guess what? Your About Us page is actually NOT about you. Shock, horror. I know. It’s about your prospects and customers, so it must speak to them. You must solve their problems and take away their pain, so make sure you are using words that resonate with them. I know online content writing can be time-consuming. People tell me they don’t have time to write, they don’t like writing, they don’t know how to write, they don’t have the confidence to write or they are overwhelmed and don’t know where to start…it’s because of these things they don’t have an amazing online presence and they aren’t getting the leads they deserve. I use these words in my content because I want to help them so when they are reading my content and they see words that resonate with them, they will be more likely to take it in. This is something I teach in my writing workshops.
It’s your experience and background that helps cement your credibility but people won’t love you for that alone … if you can make their life easier then they will love you forever!
A few other things … Be sure to always have a testimonial and call to action on every page, even your About Us page. Social proof helps convert readers to buyers and a call to action tells them what to do next.
It’s time to stand out and be different with your online content, so write copy on your About Us that connects and watch what happens next.
Want to join me for a writing workshop…I’d love to see you at my next one.