I absolutely love sharing tips and info from people I class as awesome in their field. Here are 12 successful writers and experts in their fields and they are on hand to share some magic on content and writing in general with you…
- Andrew Griffiths // Australia’s No.1 business author and speaker
We live in a world where we are multitasking almost every minute we are awake. Writing well is impossible in this state. I do my best writing when I am completely disconnected – no email, no internet, no Facebook, no mobile phone. This allows me to immerse myself in what I am writing and ensures that I am serving my readers respectfully by putting the best words possible on the page.
- Dan Priestley // entrepreneur, author and speaker, founder of Entrevo
Open with emotion and close with emotion – the book, and article, a chapter, a blog. Emotion is remembered and shared. Sandwich all facts and figures between emotive content. Your job is to make your reader feel something as well as learn something. People remember most the beginning and the end of anything they read, so start and end with emotion.
- Matthew Michalewicz // author, speaker, entrepreneur
Whenever I set out to write something, I always try to think of the end customer of my writing: the reader. What message am I trying to convey to them? What’s the best way to convey that message? Is it through dry facts? Metaphorical stories? Humour? What emotion do I want them to feel when reading it? And so on. Hence, I am always thinking about the reader, picturing them in my mind’s eye, seeing them read each word, sentence, paragraph – are they getting the message? Am I being clear? Is my approach working? Sentence after sentence, page after page, that’s what I’m focused on.
- Anneka Manning // author and founder of BakeClub
An editor is more important than you think! Make sure you engage a good editor (proofreader) to work with. Someone you feel comfortable with and who understands what you are trying to achieve. Knowing that your words are well edited, and therefore of good quality, you will be able to repurpose them into blog posts, website content and social media posts with confidence.
- Darren Finkelstein // The Boat Guy, dealer principal at St Kilda Boat Sales, author and speaker
I see writing a book much like any other major business project. Get buy-in from your family, break down the tasks into small bite-sized chunks, set a timeline, stay focused on the end goal and be prepared to sacrifice. Do it and don’t delay, as the business benefits of being a published author are huge!
- Emily Toxward // business owner, freelance journalist, blogger (www.havealaughonme.com)
You must make it easy for your readers to relate to what you are saying. Never “talk” at or down to them and, most importantly, your style of writing depends on your target audience – never take a one-size-fits-all approach.
- Tim Reid // marketing consultant, speaker and founder of Small Business Big Marketing podcast
Less is more. Keep removing words until it stops making sense.
- Jacqui Pretty // writer, editor and founder of Grammar Factory
Always start with a plan. So many authors start writing assuming that, because words are appearing on the page,they are making progress. That progress doesn’t count if your readers can’t comprehend, digest or remember anything you’ve written. A frustrated reader is more likely to put a book down (or close a website) than keep reading, so start with your message, map out a structure to support it and keep that structure front of mind as you write.
- James Tuckerman // Anthill Magazine owner, online communities pioneer, conference speaker and reluctant growth hacker for hire
The most persuasive sentence in the English language (or any language, for that matter) is this…
“I’ve been thinking about you.”
It comes in a variety of forms, communicated in myriad ways. It conveys the first thing that your friends, family, customers and clients want to know when you meet. “Have you been thinking about me?” It also reflects a fundamental truth about business and communication. Every commercial action needs to consider what the customer is thinking… or your boss, your investors, your staff, all commercial stakeholders. If you’re not “thinking about you” (that is, the audience), your future success in business is slim. So, when you write an email, factor that in mind. Stop churning out emails talking about you and your achievements, your products and services. These types of emails are either just tolerated or even despised.
- Valerie Khoo // Founder of the Australian Writers Centre, author and speaker
Get to the point. In most cases, when people consume online content, they want short, snappy answers. So make your key point first and provide the background or backstory later. Of course, there are exceptions to the rule, but this approach is ideal in most cases.
- Alyce Cowell // Blogger, Westfield Insider and fashionista
Like girls and bad boys, readers love a bit of cheekiness. It’s enticing. Don’t be afraid to grab their attention by being a bit sassy or smart; humorous, naughty and bold writing will always win over dull facts or fancy words.
- Kate Toon // Copywriter at www.katetooncopywriter.com.au
The key to creating great SEO content isn’t shoe horning keyword phrases into every sentence or including a magic widget that lures Google bots to your website. Great SEO content is about listening to, and understanding,your customers. What are their beliefs? Desires? Fears? Address these with well-written, engaging, relevant content and share that content where they ‘live’. Regardless of the algorithm updates, SEO content writing comes down to a simple rule: Humans first, Google second.